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cei_102009_korea

cei_102009_korea

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Published by kannarock

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Published by: kannarock on Oct 22, 2010
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06/27/2013

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Published as part ofSponsored by
KoreaConventionBureau
 
2
CEI ASIA
OCTOBER 2009WWW.CEI.ASIA
SPONSORED SUPPLEMENT
Korea welcomes your MICE group
The most exciting country in Asia will give your international delegates the experience of their lives
W
elcome to Korea,a country with thecapability, expertise andthe proven track recordto ensure that your nextMICE event will be successful, memorableand rewarding. Korea’s colourfulcharacteristics are unique to both Asiaand the world, many exciting experiencesawait your group.Korea’s blend of traditional and modernvenues, world-class service and a highlyeducated population will deliver anexcellent experience for internationalconferences, exhibitions and incentives.
Enormous variety
Korea’s wide range of regional differencesgive MICE organisers the advantage ofbeing able to select the most suitable cityfor their event or conference.“Business events groups are amazed bythe unique charms found in each region ofKorea,” says Kun Soo Kim, executivedirector of Korea Convention Bureau. “Butregardless of where they choose, they willenjoy a special variety of sightseeingdestinations, food and entertainment.”
Excellent venues
Korea has countless unique sites andvenues available for MICE events andtheme parties. These include historicalpalaces, ancient temples, galleries,Korean-style mansions and gardens,theme parks and sports stadiums.
Traditional cuisine
Kimchi, bulgogi, rice cakes – one of thehighlights of any Korean itinerary isthe brilliant food on offer for visitors.Yet despite this passion held by Koreansfor their national cuisine, Western andother international restaurants are readilyavailable and easily found in all cities.
Royal past
Korea’s traditional culture is top of mind formost MICE planners. Unique programmessuch as taekwondo training courses andtemple stays will not only enrich yourevents, but also leave your participantswith a once-in-a-lifetime opportunity.“The Korea Convention Bureau canrecommend programmes and activitiesthat complement the nature of your eventor conference,” says Kim.
24-7 excitement
Shopping in Korea is truly a triple pleasure;high-quality merchandise, low prices, andeye-opening variety. The sheer number andvariety of shopping arcades, departmentstores, duty-free shops, specialisedshopping districts and outdoor markets willbe enough to keep your group busy forweeks at a time.“Visitors are impressed with thedynamism of Korea and the country’snightlife, which is representative of thevibrant energy and passion of Koreans,says Kim.
Great destinations
Perhaps your international MICE groupwants to experience the future of Koreain the newly built sustainable city of
Songdo
(page 10), the excitement of theKorean capital
Seoul
(page 5), or thecultural centre of
Gwangju
(page 8).Wherever you go, we look forward towelcoming you, your friends and partnersto discover all that Korea has to offer!
Korea’s strongcultural traditionsare a bigattraction forinternationalMICEplannersSeoul offers a mix of modern and cultural icons
 
OCTOBER 2009
CEI ASIA
3WWW.CEI.ASIA
Star Brand will set global standards
Three-year global MICE campaign set to attract more international MICE groups to Korean cities
K
orea has been ranked the world’s12th most-popular destinationfor international meetings,confirming its world-classreputation for business events.The country jumped three places onthe Union of International Associations(UIA) rankings after hosting nearly 300international association events last year,an increase of 10 per cent since 2007.Korean cities also featured highly on thelist. Seoul was ranked seventh globally,while Busan jumped to sixth in Asia andJeju came in at number eight. Changwon,Daegu, Daejeon, Gyeongju and Gwangjualso made their debuts on the Asian list.International association conferencesrecently held in Korea include the9th World Congress on Sleep Apnea(1,500 delegates), WBC 47th AnnualWorld Convention (3,500), 14th Asia-Pacific Retailers Convention & Exhibition(3,000) and the 2009 HerbalifeExtravaganza (25,000).
Building success
Keen to build on this success and themomentum generated by this year’s
MICE Expo
, Korea Tourism Organization(KTO) will launch its three-year globalMICE campaign in 2010 via its 27 branchoffices in 17 countries.Linda Womack, marketing manager forKTO, says: “The Global MICE campaign is allabout raising awareness, reaching the rightcorporate buyers and meeting planners ona global scale, at the beginning of theirdestination selection phase. This campaignwill convince our targets to look at Korea as aviable destination for their next MICE event.”
Global brands
Korea is home to many well-known globalbrands, such as Samsung, LG, KIA Motorsand Hyundai. KTO will use the reputationof these brands to develop an annualconvention in Korea. From next year, KTO’s
Star Brand Convention
project will supportregional convention bureaux and regionaltourism offices that host approvedconventions and events.The selected Star Brand conventions willreceive assistance with strategy, financeand domestic and international publicity.Womack says: “The top 10 Star BrandConventions will grow and gain recognitionas the premier MICE events to attend. Ourvision is to create a convention platform toequal that of the Davos Forum heldannually in Switzerland.”
Global MICE Campaign and Alliance
Running alongside the
Visit Korea Campaign
scheduled for 2010-2012, the KoreaConvention Bureau (KCB) will launch aglobal campaign to promote the country’sMICE industry. The
Korea MICE Alliance
willprovide more detailed support to buyers,together with integrated promotions tohelp showcase Korea’s attractions as adestination for international MICE events.Initiatives for next year include specialdiscounts to MICE participants on theAlliance’s products. At the end ofthe three-year campaign, KTO saysthe domestic industry will be globallycompetitive and will attract moreinternational events to the country.
Korea hosted nearly300 internationalassociation eventsin 2008
KOREA
The Brussels-based UIA publishesannual rankings of the world’s mostpopular cities and countries forinternational MICE events. In Korea,business events are a major economicindicator and MICE services are one of17 higher value-added industries thegovernment wants to develop as a nationalgrowth engine. “We know new venues haveopened recently. The market is comingto the fore in Korea,” says Joel Fischer,head of the UIA’s congress department.
UIA rankings explained

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