Product Category Definition
is a confection in bar form comprising some or all of thefollowing components: cocoa solids, cocoa butter, sugar, milk. The relative presenceor absence of these components forms the subclasses of dark chocolate, milk chocolate, and white chocolate. It is also referred to as a ³candy bar´ in AustralianEnglish, British English, Canadian English, Indian English, Irish English and NewZealand English; it is a form of confectionery usually packaged in a bar or log form,often coated with chocolate, and sized as a snack for one person. Certain brands of chocolate bars are sold as being for nutritional supplementation purposes. These barscontain protein and various vitamins while still retaining a sweet taste.
Product Category Analysis1
Aggregate Market Factorsa
The Philippines confectionery market reached a value of $164.8 million in2005. It is one of the
smallest confectionery markets
in the Asia-Pacificregion. Malaysia, Pakistan, Singapore and Thailand are the only countries inthis region where revenues from the sale of confectionery products are lower.Sugar confectionery in the country forms the most profitable productcategory, obtaining over half the market revenue.
Attractiveness: Negative (-)