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Stategic Management

Stategic Management

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Published by saurabh.kum

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Published by: saurabh.kum on Jul 18, 2008
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05/29/2013

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STRATEGIC MANAGEMENT MBA IV SEMESTER1
Strategic management
 
STRATEGIC MANAGEMENT MBA IV SEMESTER2
The concept of strategy
Strategy is the great work of organisation.In situations of life or death it is the tao of survival or extinction. Its study cannot beneglected.----SUN TZU, The Art of War.2500 B.C
Stategy is about winning.
Stratey is not a detailed plan or program of instructions,it is a unifying theme that givescoherance and direction to the actions anddecisions of an individual or anorganisation.
 
STRATEGIC MANAGEMENT MBA IV SEMESTER3
Characteristic of a winningstrategy
Goals that are simple, consistent, and longterm.
Profound understanding of the competitiveenvironment.
Objective appraisal of resources.
Effective implimentation.
Examples
Kochouseph & V Guard
Viswanathan Anand
General Giap
Dheerubhai Ambani

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