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Table Of Contents

1.1 Latar Belakang Masalah
1.2 Tujuan Penelitian (Research Objectives)
1.3.2 Pengembangan Hipotesis
1.3.3 Sample Design (Merancang Sampel)
1.3.4 Questionnaire design (Merancang Kuesioner)
2.1 Pengertian Consumer Behaviour
2.2 Teori-Teori Kepribadian (Personality Theory)
2.2.1 Teori Psychoanalitis
2.2.2 Teori Neo-Freud (Teori Sosial Psikologis)
2.2.3 Teori Ciri (Trait Theory)
Tabel 2.1 : 16 sifat bawaan kepribadian yang diidentifikas oleh Cattel
Tabel 2.2 : Aaker’s Brand Personality Scale and The Psychological Model
2.2.6 Gaya Hidup (Lifestyle)
Tabel 2.3 : Aspek-aspek Kepribadian
2.4 Kepribadian dan Konsep/Citra Diri (Self and Self Image)
2.5 Konsep diri dan simbolisme produk
Tabel 2.4 : Dimensi Konsep Diri
2.6 Skala pengukuran konsep diri dan citra produk
3.3 Correlation analysis
3.4 Hypotheses Testing (Pengujian Hipotesis)
3.5 Pegaruh Affective Loyalty terhadap Brand Personality
4.3.2 Saran untuk penelitian di masa datang
DAFTAR PUSTAKA
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Kelompok 5 Personality and Consumer Behavior

Kelompok 5 Personality and Consumer Behavior

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Published by: sulistiyanto_hadi on Oct 23, 2010
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04/30/2013

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