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CBT04 - Estrategia de productos y servicios

CBT04 - Estrategia de productos y servicios

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Published by iwanapapu

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Published by: iwanapapu on Jul 19, 2008
Copyright:Attribution Non-commercial

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07/13/2013

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MARKETING
 
Estrategia deproductos yservicios
 
 
 Planeamiento de Productos
x
En qué negocio estamos?
x
Qué es lo que vendemos?
ProductoNegocio BeneficiosAutos
1/2
TransporteComodidadBancos
1/2
FinancieroSeguridad Ec.Cosméticos BellezaIlusión,Acept.
 
Producto
x
Todo bien o servicio ( CONJUNTO DEATRIBUTOS) que satisface una necesidad.
x
Su concepto se centra en el beneficio quereporta
PLANTA UN ARBOL 

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