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CBT08 - Postura competitiva

CBT08 - Postura competitiva

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Published by iwanapapu

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Published by: iwanapapu on Jul 19, 2008
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07/03/2013

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 Estrategias Competitivas
Postura competitiva yMatriz Producto - Mercado
 
 
 ESTRATEGIAS COMPETITIVAS 
3
LIDER 
RETADOR 
SEGUIDOR 
OCUPANTESDE NICHOS
40% 30% 20% 10%3
* Estructura Hipotéticade mercado
 
 
 ESTRATEGIA del LIDER
Tienen la mayor participación demercado.Expandir el mercado: nuevos usos,nuevos usuarios, mayor uso.Defender la participación: Innovar continuamente, defender posición,flanco, preventiva, contraofensiva.
Objetivo:
seguir siendo los primeros.

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