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Propaganda (how the media molds your mind) (Bernays, 1928)

Propaganda (how the media molds your mind) (Bernays, 1928)

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Published by bowlah
"Propaganda (how the media molds your mind)" by
Edward L. Bernays

--classic 1928 textbook on propaganda theory and practice
"Propaganda (how the media molds your mind)" by
Edward L. Bernays

--classic 1928 textbook on propaganda theory and practice

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Published by: bowlah on Jul 19, 2008
Copyright:Attribution Non-commercial

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05/13/2013

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 PROPAGANDA
 
ByEDWARD L. BERNAYS
 1928
 
CONTENTS
 I.
 
O
RGANIZING
C
HAOS
..................................................
 
9II.
 
T
HE
N
EW
P
ROPAGANDA
............................................
 
19III. T
HE
N
EW
P
ROPAGANDISTS
....
 
32IV. T
HE
P
SYCHOLOGY OF
P
UBLIC
R
ELATIONS
 
47V.
 
B
USINESS AND THE
P
UBLIC
....
 
62VI.
 
P
ROPAGANDA AND
P
OLITICAL
L
EADERSHIP
 
92VII.
 
W
OMEN
'
S
A
CTIVITIES AND
P
ROPAGANDA
 
115VIII.
 
P
ROPAGANDA FOR
E
DUCATION
. .
 
121IX.
 
P
ROPAGANDA IN
S
OCIAL
S
ERVICE
. .
 
135X.
 
A
RT AND
S
CIENCE
.....................................................
 
141XI.
 
T
HE
M
ECHANICS OF
P
ROPAGANDA
. .
 
150
 
CHAPTER I
 
ORGANIZING CHAOS
 
T
HE
conscious and intelligent manipulation of theorganized habits and opinions of the masses is animportant element in democratic society. Those whomanipulate this unseen mechanism of society consti-tute an invisible government which is the true rulingpower of our country.
 
We are governed, our minds are molded, ourtastes formed, our ideas suggested, largely by menwe have never heard of. This is a logical result of the way in which our democratic society is organized.Vast numbers of human beings must cooperate inthis manner if they are to live together as a smooth-ly functioning society.
 
Our invisible governors are, in many cases, un-aware of the identity of their fellow members in theinner cabinet.
 
They govern us by their qualities of natural leader-ship, their ability to supply needed ideas and by theirkey position in the social structure. Whatever atti-tude one chooses to take toward this condition, itremains a fact that in almost every act of our dailylives, whether in the sphere of politics or business,in our social conduct or our ethical thinking, we are
 
9
 

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