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Table Of Contents

What are these?
B2B versus B2C Marketing
B2C versus B2B Marketing
The Value Chain and
Offering
Producer Types
Market Demand
Emotional or Rational Buyers?
Three Kinds of
Organizational Purchases
The Buying Center
Multiple Roles in the
Buying Center
Attractiveness of Segments
Market Attractiveness
Competitive Attractiveness
Channel Attractiveness
Internal Attractiveness
Attractiveness Other
Considerations
Marketing Mix: Product
Marketing Mix: Price
Marketing Mix: Place
Marketing Mix: Promotion
Factors in designing
promotion mix strategies
B2B Selling Characteristics
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MA&P - B2B Marketing

MA&P - B2B Marketing

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Published by agarwalatish

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Published by: agarwalatish on Oct 24, 2010
Copyright:Attribution Non-commercial

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11/04/2011

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