Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword or section
Like this
6Activity
0 of .
Results for:
No results containing your search query
P. 1
IAB social+media+handbook.pdf

IAB social+media+handbook.pdf

Ratings: (0)|Views: 1,506|Likes:
Published by Buzeedocs
Uploaded from Google Docs
Uploaded from Google Docs

More info:

Published by: Buzeedocs on Oct 25, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See more
See less

11/04/2011

pdf

text

original

 
Internet Marketing Handbook Series
Brand buildingNetworkEngagement Interaction
Become part o the online community
 
Guide to social media:
 
become part o the online community
On my honour, I promise that I will do my best,To do my duty to the leading media owners andagencies in the UK internet industry,To help consumers, And to keep the IAB trooper’s law.
 
1
Contents:
Introduction 2What is social media 410 rules to get you started, rom the IABSocial Media Council 6The denition and role o social mediaThe landscape: the rise o social media platorms and practicesand the resulting consumer behaviour 8The dierence between ‘getting it’ and ‘doing it right’ 14 An introduction to online PR and blogging 22The art o online conversations and the tools to help you 28Stories, passions and actions – How BRAVIA Bunnies inspiredthe social media conversation 34Branded Utilities (and how brands rom all sectors engagethe social media consumer) 40When creativity and display advertising meets social media 46Using social media to increase paid-searchmarketing eectiveness 52Integrating social media 58Planning and evaluating social media campaigns 60Social media measurement – the basics 64The uture: where we are now and where we should be 70Jargon Buster 74

Activity (6)

You've already reviewed this. Edit your review.
1 thousand reads
1 hundred reads
puretrust liked this
adnan68 liked this
PATXITM liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->