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Religious Right Taking Over the Tea Party

Religious Right Taking Over the Tea Party

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Published by MyType
A psychographic survey of over 17,000 Americans reveals a brewing identity crisis within the Tea Party. As religious conservatives join the movement, libertarians – with their vastly different values, morals and personalities – are leaving.
A psychographic survey of over 17,000 Americans reveals a brewing identity crisis within the Tea Party. As religious conservatives join the movement, libertarians – with their vastly different values, morals and personalities – are leaving.

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Categories:Types, Research, Science
Published by: MyType on Oct 25, 2010
Copyright:Attribution Non-commercial

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11/04/2011

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MyType
© 2010
 A psychographic survey of over 17,000 Americans reveals abrewing identity crisis within the Tea Party. As religiousconservatives join the movement, libertarians – with their vastly different values, morals and personalities – are leaving
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Religious Right TakingOver the Tea Party
October 2010MyType Opinion Research
 
 
i
 
Table of Contents
Executive Summary............................................................................................2
 
About MyType.....................................................................................................3
 
About the Authors....................................................................................................................3
 
Tea Party Opinions.............................................................................................4
 
Turnover within the Party........................................................................................................5
 
Declining Support Overall........................................................................................................6
 
Tea Party Identity Crisis.....................................................................................7
 
Demographic Comparison of Religious Conservative and Libertarian Supporters.................9
 
Age...................................................................................................................................................10
 
Gender..............................................................................................................................................11
 
Primary Race....................................................................................................................................11
 
Household Income............................................................................................................................12
 
Location............................................................................................................................................13
 
Education Level................................................................................................................................14
 
Parenthood.......................................................................................................................................15
 
Psychographic Comparison of Religious Conservative and Libertarian Supporters.............16
 
Values...............................................................................................................................................18
 
Morals...............................................................................................................................................20
 
Personality........................................................................................................................................22
 
Interests............................................................................................................................................23
 
Religiosity.........................................................................................................................................24
 
Media Consumption..........................................................................................................................25
 
Concern for the Environment............................................................................................................26
 
Seven Sins........................................................................................................................................27
 
Professional Values..........................................................................................................................28
 
Survey Sample Compared to the US...............................................................29
 
Primary Race Distribution......................................................................................................31
 
Education Level Distribution..................................................................................................33
 
Methodology......................................................................................................34
 
Data Collection......................................................................................................................34
 
Question Refinement........................................................................................................................34
 
Data Refinement...................................................................................................................35
 
Sample Normalization...........................................................................................................35
 
Psychology Surveys..............................................................................................................36
 
Values...............................................................................................................................................36
 
Personality........................................................................................................................................37
 
Morals...............................................................................................................................................37
 

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