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Public Relations in LIC of India Review 2003

Public Relations in LIC of India Review 2003

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Published by Ashok Gupta

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Published by: Ashok Gupta on Oct 25, 2010
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08/05/2014

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Public Relations Of LIC Of India
PEOPLE’S MONEY FOR PEOPLE’S WELRARE
SUBMITTED BY: SUBMITTED TO:1. 8157– Rahul Jain Mr. Ameet Sao2. 8176 – Shreekant Sah3. 8182 - Lukuni Kalayo Marcelin
1
 
Public Relations Of LIC Of India
AC
 
“NO MAN IS CO AY OF KNOWLE  
The Project on
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 part of the curriculum in T 
Table of content
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Public Relations Of LIC Of IndiaCorporate Policy of LIC on Public Relations ....................................................................20The Public in the case of LIC includes: ......................................................................... 20Mission ...........................................................................................................................21Goals .............................................................................................................................. 21Strategy .......................................................................................................................... 21Action Plan .....................................................................................................................22PRESS CONFERENCE ................................................................................................23LIC WEB SITE ..............................................................................................................23USAGE OF INFORMATION TECHNOLOGY..........................................................23GREIVANCE REDRESSAL MACHINERY ............................................................... 23RALLY ORGANISATION ........................................................................................... 24Press Releases ................................................................................................................ 24Customer Meets ............................................................................................................. 24Publicity Pavilion ...........................................................................................................25Exhibitions .....................................................................................................................25Citizens Charter ............................................................................................................. 25Free Phone Call Facility to the Policy Holders .............................................................25Sponsorship ....................................................................................................................25Distribution of Dairies and Calendars ............................................................................26Publicity Stalls ............................................................................................................... 26Public Functions .............................................................................................................26House Magazine –Yogkshema ...................................................................................... 26Advertisement at Railway Station and Airport ..............................................................26Insurance Week ..............................................................................................................27Advertisement on Radio satellite channel ......................................................................27CONCLUSION ..................................................................................................................283

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