Hosting Programme for Visiting Journalists, Travel Agents, and VIPs (July – Mid August)Italian TV crew, RAI SAT
Cape Town Routes Unlimited will assist Rosario Scarpato, an Australian based TV producer and ood/travel journalist, with the production o a number o TV pro-grammes and print articles on South Arica, its gastronomy and tourist attractions. In particular, the TV programme will ocus on Cape Town, the Cape Winelandsand West Coast regions’ wine and gourmet experiences. The programme will rst be aired by the Italian Channel Rai Sat, “ Gambero Rosso”, a ood, wine and traveltheme TV channel, which is one o the most popular Italian Satellite TV Stations. It will orm part o the series ‘I viaggi del Goloso Globale’ (‘The travels o the globalgourmet’) and the weekly TV Magazine.Accommodation products in Somerset West, such as the NHLord Charles Hotel(www.nh-hotels.co.za) ,A’Vue Guest House and Wedgeview Country House
(www.capetownreservations.com) all kindly sponsored accommodation or the crew and tour guide.
US photo journalist, Mr Blaine Harrington
CTRU sponsored Blaine Harrington a photo journalist rom the United States with a Cape Winelands tour, including a visit to Franschhoek and Stellenbosch inJuly 2008.Blaine is a very well-known travel photographer with great credentials. He is the 2005 and 2006 SATW Travel Photographer o theYear. He has worked on assignments or most major news and travel magazines such as Arthur Frommer’s Budget Travel, BusinessWeek, Continental Airlines, Delta Sky, Diversion, Endless Vacation, Forbes, Geo (French and German editions), Islands, NationalGeographic Adventure, National Geographic Traveler, Newsweek, Outside, Popular Photography, Smithsonian, Travel and Leisure,U.S. News and World Report.
Communications and Hosting Conference 16 - 18 July
Debbie Damant, International Marketing Manager and Riana Geldenhuys PR and Communications, will represent Cape Town Routes Unlimited during SA Tour-ism’s second communications and hosting conerence at the Ingwenya Country House rom 16 – 18 July. The conerence will cover aspects such as South Arica’sinternational reputation through media monitoring, brand communication strategies, global messaging and hosting.Cape Town Routes Unlimited launched a domestic marketing brand campaign in April 2008, targeting the intra-provincial domestic market in the Western Capeand the inter-provincial domestic markets rom Gauteng, with secondary ocus on KwaZulu-Natal and the Eastern Cape. The campaign was conceptualised to bea major contributor towards the increase o geographic spread throughout the Western Cape, and to infuence as many visitors as possible to visit between Mayand September. The marketing mediums selected or the campaign have been predominantly below the line platorms integrating print, radio, online and experiential channelsto achieve the ollowing objectives:
365 initiatives.Address destination barriers
Ensure we talk to black South Aricans
P a g e 3