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Table Of Contents

INTRODUCERE
1.2 Piaţa produsului —noţiuni teoretice
1.3 Indicatorii de estimare a pieţei
1.4.1 Indicatori
1.4.2 Profilul consumatorilor de bere
CAPITOLUL 2 DESCRIEREA MICROMEDIULUI BERII TUBORG
2.1 Micromediul - noţiuni teoretice
2.2 Consumatorii de bere
2.3 Concurenţii companiei URBB, respectiv ai berii Tuborg
2.4 Furnizorii şi atragerea clienţilor
2.5 Prestatorii de servicii
CAPITOLUL 3 POLITICA DE PRODUS
3.1 Conceptul de produs şi ciclul de viaţă al produsului
3.2 Berea Tuborg
CAPITOLUL 4 POLITICA DE DISTRIBUŢIE
4.1 Canalul de distribuţie
4.2 Strategii de distribuţie
4.4 Politica de distribuţie a berii Tuborg
CAPITOLUL 5 POLITICA DE PREŢ
5.1 Stabilirea obiectivelor de preţ
5.2 Metode de stabilire a preţului
5.2.1 Stabilirea preţului de vânzare pornind de la costuri
5.2.2 Stabilirea preţului de vânzare pornind de la analiza cererii
5.3 Preţul berii Tuborg
CAPITOLUL 6 POLITICA DE PROMOVARE
6.1 Publicitatea
6.2 Promovarea berii Tuborg
7.1 Codul comunicării comerciale
CONCLUZII
BIBLIOGRAFIE
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Published by: Traila Iasmina Bianca on Oct 25, 2010
Copyright:Attribution Non-commercial

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