Online-Video Marketing Speaker & Author:Kevin “Nalts” Nalty
Kevin “Nalts” Nalty is the only career marketer who doublesas one of YouTube
s most-viewed entertainers. A formerProduct Director of one of Merck
s largest consumer brands,Nalty spent 5 years in various innovation roles at Johnson &Johnson. He has worked for digital agencies (Qwest InternetSolutions, Frontier Media Group) and big-5 consulting (KPMGConsulting). He recently published “
,” the latestof Wiley
s “New Rules of Social Media.” As a consultant (NaltsConsulting) and “webstar,
Nalty has helped leading brands(Starbucks, Microsoft, Fox, Kodak) reach tens of millions ofpeople. Nalty also is a sought-after speaker in the areas ofmarketing, innovation and online-video promotion.
• “The 7 Things a Marketer Needs to Know About Online Video”• “The Role of the Agency in the Shift from
Video”• “Best Practices in Online Video From CPG, Travel & Entertainment”• “Why Online Video is the Most Visceral Form of Social Media”• “Why
Isn't a Video Strategy”• “The Role of Online Video in the Awareness-To-Loyalty Continuum”• “How to Make Money Through Online Video”• “What Corporations Can Learn From YouTube Stars”
Developed leadership courses and trained executives while at StrategicManagement Group. Represented
at top industry events.•
Led digital marketing at
Johnson & Johnson
, and was Product Director ofPropecia, one of
leading consumer brands.•
Has produced dozens of sponsored videos for such companies as
Microsoft,Fox Broadcasting, Oreo, Holiday Inn, Logitech, Mentos, MTV, and CrownePlaza.
Has been viewed more than
170 million times on YouTube
, and is one of themost-viewed online video “stars” (seeTubeMogulProfile Ranking).
Media & Publishing
Author of “
,” a book about online-video marketing recently releasedby Wiley & Sons as part of “The New Rules of Social Media.” Nalty alsopublished “How To Become Popular on YouTube Without Any Talent” (read anddownloaded more than 100,000 times).•
Author of “Nalty and his videos have made numerous television appearances onsuch networks as
CNN, Fox, ABC News, NBC, and the BBC
Authored numerous articles for
and other top marketing &advertising industry publications (iMedia Connections, MM&M).