Professional Documents
Culture Documents
Internal Analysis
611407 Strategic Management
King Mongkut’s University of Technology North Bangkok
Internal Analysis
SWOT
Core Competency
SWOT
Strengths Weaknesses
Opportunities Threats
SWOT exercise
AIS
Starbucks
Drawback of SWOT
No resolution of conflicts
Decline
Maturity
Growth
Birth
Factors that drive change - Birth
Barriers to adoption
Apple
CP
Product Portfolio Strategy
Star Problem Child/Question
Mark
• reinvest earnings in the form • Invest heavily to get new
of price reduction, product share
improvement, better market • Acquire competitors
coverage, production • Market segmentation
efficiency strategy
Cash Cow Dog/Pet
Product portfolio balances only cash and growth, but not risk
Imprisoned resources
Bounded innovation
Strategic architecture & Core competencies