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SM Wk 3 - Internal Analysis

SM Wk 3 - Internal Analysis

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Published by Pard Teekasap
This presentation is used in the Strategic Management class taught by Dr. Pard Teekasap in Master of Industrial Management program at King Mongkut's University of Technology North Bangkok, Prachinburi Campus in 2010.
This presentation is used in the Strategic Management class taught by Dr. Pard Teekasap in Master of Industrial Management program at King Mongkut's University of Technology North Bangkok, Prachinburi Campus in 2010.

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Categories:Types, School Work
Published by: Pard Teekasap on Oct 25, 2010
Copyright:Attribution Non-commercial

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10/25/2010

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Class 3Internal Analysis
611407 Strategic Management
King Mongkut·sUniversity of Technology North Bangko
Dr.PardTeekasap
 
Class Outline
¾
R
ecap of last class
¾
Submit lastweek reading assignment
¾
Internal Analysis
¾
Term project proposal
 
R
ecap of the last class
¾
Strategy is to be unique, not just to have low costwith high quality
¾
Strategy needs trade-off
¾
Fit within an organization is essential
¾
3 generic strategies ²low cost, differentiate, andfocus

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