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SM Wk 2 - What is Strategy

SM Wk 2 - What is Strategy

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Published by Pard Teekasap
This presentation is used in the Strategic Management class taught by Dr. Pard Teekasap in Master of Industrial Management program at King Mongkut's University of Technology North Bangkok, Prachinburi Campus in 2010.
This presentation is used in the Strategic Management class taught by Dr. Pard Teekasap in Master of Industrial Management program at King Mongkut's University of Technology North Bangkok, Prachinburi Campus in 2010.

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Categories:Types, School Work
Published by: Pard Teekasap on Oct 25, 2010
Copyright:Attribution Non-commercial

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05/12/2014

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What is
Strategy?
Which one is a strategy
Improve product quality
Increase production efficiency
Do Total Quality Management
Focus on niche customers
Benchmark with customers
Cut expensive service to reduce cost
Concentrate on customers in rural area
Operation Effectiveness (OE) VS
Strategy
O E
¾Improve product quality
¾Improve production
efficiency
¾Do TQM
¾Benchmark with customer
Strategy
¾Focus on niche customers
¾Cut expensive services to
reduce cost
¾Concentrate on customers
in rural area

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