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Table Of Contents

The two most important rules in this entire book
Think “inside” the box
The #1 reason mailings fail
Direct mail is about basic human psychology
Six reasons why a letter is your most powerful sales tool
The most important question you must answer before you write
Your reader is not an idiot
“If you are selling fire extinguishers, first show the fire”
The absolute necessary precondition for a sales letter to work
Find out what your prospect wants before you write
The nine step formula for writing successful sales letters
Seventeen reasons people buy
The #1 reason people buy
How to construct your offer
Figure out your unique selling proposition (USP)
Sell just one thing
Give away your ideas and products
When you build a relationship, you have no competition
Write as people actually speak in everyday life
Write a package, not just a letter
Seven words or less
Long versus short letters
The all-important start of your letter
Get to the point immediately
The power of the word “mistake”
You can’t sell by boring your reader
The importance of “scannability”
Avoid “double stoppers”
Get rid of “that”
Make it easy to buy
Keep it simple and clear
How does your letter sound?
Your zero-cost test mailing
Ben’s 24-hour rule
The reply envelope
The most powerful sentence construction in sales
The single most persuasive word
The #1 mistake made by writers of sales letters
The most important rule in sales
The #1 way to make sure you succeed in marketing and in business
Raise the level of your guarantee
Turn manure into fertilizer
The purpose of graphic art
How to get your envelope opened
The most important word in direct marketing
You will never stand alone if you stand for something
The #1 business blunder
The fastest, easiest way to improve your profitability
The enormous value of your “multi-buyers”
What we can learn from the Grateful Dead
Become part of your customer’s regular routine
An easy way to reduce requests for refunds
Generating referrals
Conduct surveys to find qualified leads
Offer a free report
You can’t sell without the right list
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17543153 Blockbuster Sales Letter 1906

17543153 Blockbuster Sales Letter 1906

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Published by one09more

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Published by: one09more on Oct 26, 2010
Copyright:Attribution Non-commercial


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