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Online Coupon Opinion Profile by MyType

Online Coupon Opinion Profile by MyType

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Published by MyType
MyType surveyed over 8,500 Americans to uncover the psychographic drivers of opinion about online coupons. Imaginative, upper-middle class mothers stand out as quintessential coupon lovers, whereas insecure, low-income men are classic online coupon abstainers.first couple months of its release.
MyType surveyed over 8,500 Americans to uncover the psychographic drivers of opinion about online coupons. Imaginative, upper-middle class mothers stand out as quintessential coupon lovers, whereas insecure, low-income men are classic online coupon abstainers.first couple months of its release.

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Published by: MyType on Oct 26, 2010
Copyright:Attribution Non-commercial

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11/04/2011

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MyType © 2010
 
 
i
 
Table of Contents
Executive Summary............................................................................................3
 
Other Key Findings..................................................................................................................4
 
Demographics.....................................................................................................................................4
 
Psychographics..................................................................................................................................4
 
About Deals.com.................................................................................................5
 
About MyType.........................................................................................................................5
 
Online Coupon Opinions....................................................................................6
 
Guide to Reading the Charts..............................................................................7
 
Demographic Opinion Breakdown.....................................................................8
 
Age..........................................................................................................................................9
 
Gender...................................................................................................................................10
 
Household Income.................................................................................................................11
 
Primary Race.........................................................................................................................12
 
Location.................................................................................................................................14
 
Education Level.....................................................................................................................15
 
Parenthood............................................................................................................................17
 
Psychographic Opinion Breakdown................................................................18
 
Personality.............................................................................................................................20
 
Personalities Likely to be Coupon Lovers.........................................................................................20
 
Personalities Likely to be Coupon Abstainers..................................................................................21
 
Highly Held Values...........................................................................................................................23
 
Non-Held Values...............................................................................................................................24
 
Interests.................................................................................................................................26
 
Political Orientation................................................................................................................28
 
Religiosity..............................................................................................................................29
 
Media Consumption...............................................................................................................30
 
Concern for the Environment.................................................................................................31
 
Seven Sins............................................................................................................................32
 
Work Culture Preference.......................................................................................................33
 
Survey Sample Compared to the US...............................................................35
 
The Raw Numbers.................................................................................................................36
 
Age, Gender and Personality Normalization.........................................................................36
 
Household Income Distribution..............................................................................................37
 
Primary Race Distribution......................................................................................................38
 
Regional Distribution.............................................................................................................40
 
Education Level Distribution..................................................................................................41
 

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