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MyType © 2010
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Table of Contents
Executive Summary............................................................................................3
Other Key Findings..................................................................................................................4
Demographics.....................................................................................................................................4
Psychographics..................................................................................................................................4
About Deals.com.................................................................................................5
About MyType.........................................................................................................................5
Online Coupon Opinions....................................................................................6
Guide to Reading the Charts..............................................................................7
Demographic Opinion Breakdown.....................................................................8
Age..........................................................................................................................................9
Gender...................................................................................................................................10
Household Income.................................................................................................................11
Primary Race.........................................................................................................................12
Location.................................................................................................................................14
Education Level.....................................................................................................................15
Parenthood............................................................................................................................17
Psychographic Opinion Breakdown................................................................18
Personality.............................................................................................................................20
Personalities Likely to be Coupon Lovers.........................................................................................20
Personalities Likely to be Coupon Abstainers..................................................................................21
Highly Held Values...........................................................................................................................23
Non-Held Values...............................................................................................................................24
Interests.................................................................................................................................26
Political Orientation................................................................................................................28
Religiosity..............................................................................................................................29
Media Consumption...............................................................................................................30
Concern for the Environment.................................................................................................31
Seven Sins............................................................................................................................32
Work Culture Preference.......................................................................................................33
Survey Sample Compared to the US...............................................................35
The Raw Numbers.................................................................................................................36
Age, Gender and Personality Normalization.........................................................................36
Household Income Distribution..............................................................................................37
Primary Race Distribution......................................................................................................38
Regional Distribution.............................................................................................................40
Education Level Distribution..................................................................................................41
Online Coupon Opinion Profile by MyType
Info and Rating
Sections
« prev | next »- Executive Summary
- OTHER KEY FINDINGS
- DEMOGRAPHICS
- PSYCHOGRAPHICS
- About Deals.com
- ABOUT MYTYPE
- Online Coupon Opinions
- Guide to Reading the Charts
- Demographic Opinion Breakdown
- GENDER
- HOUSEHOLD INCOME
- PRIMARY RACE
- LOCATION
- EDUCATION LEVEL
- PARENTHOOD
- Psychographic Opinion Breakdown
- PERSONALITY
- PERSONALITIES LIKELY TO BE COUPON LOVERS
- PERSONALITIES LIKELY TO BE COUPON ABSTAINERS
- HIGHLY HELD VALUES
- NON-HELD VALUES
- INTERESTS
- POLITICAL ORIENTATION
- RELIGIOSITY
- MEDIA CONSUMPTION
- CONCERN FOR THE ENVIRONMENT
- SEVEN SINS
- WORK CULTURE PREFERENCE
- Survey Sample Compared to the US
- THE RAW NUMBERS
- AGE, GENDER AND PERSONALITY NORMALIZATION
- HOUSEHOLD INCOME DISTRIBUTION
- Primary Race Distribution
- REGIONAL DISTRIBUTION
- Regional Distribution
- EDUCATION LEVEL DISTRIBUTION
- Distribution by Education Level
- Methodology
- DATA COLLECTION
- QUESTION REFINEMENT
- DATA REFINEMENT
- SAMPLE NORMALIZATION
- PSYCHOLOGICAL ASSESSMENTS
- VALUES
- LIKELIHOOD CALCULATIONS
- STATISTICAL SIGNIFICANCE
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