IWINETC

Vitoria · Rioja Alavesa · Basque Country

12 & 13 March 2019

International
Wine Tourism Conference
Exhibition & Workshop

CONFERENCE
PROGRAMME
ORGANIZED BY PREMIUM SPONSOR
 CONTENTS
Welcome to IWINETC 2019. . . . . . . . . . . . . . 4 Conference Programme - Day 2 . . . . . . . . . . . . 22

A-Z IWINETC Information. . . . . . . . . . . . . . . 6 Exhibitor Profiles. . . . . . . . . . . . . . . . . . . . 31

Conference Programme – Day 1 . . . . . . . . . . . . 9 Sponsors & Supporters . . . . . . . . . . . . . . . . 44

ORGANIZED BY

Vitoria · Rioja Alavesa · Basque Country

12 & 13 March 2019

IN COLLABORATION WITH OUR PREMIUM SPONSORS

JOIN THE IWINETC COMMUNITY!

Like our Facebook page: Follow us on Twitter:

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CONTACT THE IWINETC TEAM

winepleasures www.iwinetc.com
info@winepleasures.com www.winepleasures.com

While every effort has been made to ensure accuracy in the completion of this publication, the organizers and publishers cannot accept any liability for any errors
or omissions.
© Copyright. No part of this publication may be reproduced, stored in a retrieval system or transmitted in any form, by any means - electronic, photocopying or
otherwise - without written permission of Wine Pleasures.

IWINETC 2019 3
WELCOME
TO IWINETC
2019
 We are excited to bring the global wine and culinary tourism industry
together in the Green Capital of Vitoria-Gasteiz in the Basque Country
for 2 days of inspirational talks and exciting networking events and
tours. We’ve been working hard over the last 12 months with our
Premium Sponsors (Departamento de Turismo, Comercio y Consumo
del Gobierno Vasco; Departamento de Fomento del Empleo, Comercio y
Turismo de la Diputación Foral de Álava; Ayuntamiento de Vitoria-Gasteiz
& Ruta del Vino de Rioja Alavesa) to make sure you have a stimulating and
fruitful conference. We hope it proves to be professionally rewarding
and also personally enjoyable.

This year we have enhanced the Conference Programme with two

additional keynote speakers. Felicity Carter, Paul Richer, Sarah Jane
Evans MW, Robin Shaw, Judith Lewis, Andre Morgenthal and “home
grown” Alicia Estrada will headline the programme of 25 sessions
across five topical content themes – Research, Branding & Marketing,
Professional Development, Grape Escape Destinations and Network
& Connect.

This year our programme of networking events include pre-conference

tours of Vitoria- Gasteiz, an evening gala dinner, a BOYB + Picoteo
Vitoria · Rioja Alavesa · Basque Country
12 & 13 March 2019
evening and post conference wine tasting day tours to the Rioja Alavesa
wine region.

As well as welcoming back many of our long standing delegates and

exhibitors, we are delighted to have many new delegates and exhibitors
join us for the first time.

This year the Wine Tourism B2B Workshop will take place off site
and will be held in the Rioja Alavesa Wine Region where over 900
pre-scheduled appointments will take place between international
tour operators and agents and wine tourism experience providers
form around the world including countries such as Armenia, Greece,
Hungary, Italy, Portugal, Moldova, Spain, Uruguay and of course host
destination, the Basque Country.

We hope you greatly benefit and enjoy everything we have planned

during the whole of IWINETC. As always we welcome any feedback
and if you see me in the Auditorio where I’ll be most of the time please
feel to grab my ear, or any member of the IWINETC team in and around
the Registration desk in the Entrance Hall of the Palacio de Congresos
Europa.

Anthony Swift
IWINETC Director

IWINETC 2019 5
A-Z
IWINETC
INFORMATION
ACCESS
Wheelchair access is available from the main entrance
of the Palacio de Congresos Europa (IWINETC venue) to
each of the seminar rooms, the exhibition area and the
coffee break and restaurant area. Toilets accessible by
wheelchair are also available on each floor of the venue.
CAR PARKING
There is a car park beneath the Palacio de Congresos
Europa but it requires you to download the Intelligent
Parking App in order to pay for parking space. www.
parkingverde.es In the immediate area around the
Palacio de Congresos Europa it is possible and fairly easy to
park up free of charge.
CERTIFICATE OF ATTENDANCE
Certificates of Attendance will be available for delegates
once the conference has finished and provided you have
attended both days of the event. Certificates must be
ordered and collected from the IWINETC Registration
desk. There is an admin fee of €5 for each printed
Certificate or €2 if requiring a digital copy only.
CLOAKROOM AND LUGGAGE STORAGE
There is a place to hang coats and bags located in the main
Entrance Hall. A free of charge luggage storage facility is
also available.
COFFEE BREAKS
The morning coffee break on each day of the conference
is free for registered conference participants and will be
taken in the Sala Green Capital Room. Conference badges
must be worn and shown to gain access.
IWINETC 2019 — A-Z IWINETC INFORMATION
EXHIBITION AREA
Come along to the exhibitor area located in the Entrance
Hall and the Sala Green Capital Room. Discover grape
escape destinations and meet with the industry in a
relaxed environment. Strengthen existing relationships
and meet with new contacts, friends and colleagues. Wine
tastings on selected exhibitor tables available from 11.00
daily.
FIRST AID
First Aid is available for the duration of the conference.
Make your way to the Palacio de Congresos Reception
Desk should you require assistance.
IWINETC CONFERENCE PROGRAMME OF TALKS
The IWINETC conference programme of talks offers a
range of useful education delivered by industry experts.
Flip on a few pages to view the IWINETC programme for
more information.
LUNCHES
Lunches on each day of the conference will be taken in
the Sala Green Capital Room. Conference badges must
be worn and shown to gain access. For lunch times please
see the Conference programme.
NETWORKING EVENTS
What would a trip to the Basque Country be without
seeing its cultural delights, vineyards AND wine
producers? Take advantage of the fantastic and varied
social programme we have prepared for you:
7
TUESDAY 12TH MARCH
16.15 IWINETC Masterclass: Wines of the Basque
Country
Take your seat and join Master of Wine Sarah Jane Evans
for the IWINETC Masterclass: Wines of the Basque
Country in the Sala Estíbaliz. Conference badges must be
worn and shown to gain access.
20.00 Jardines de Uleta Suites Gala Evening (Ticketed
Event)
Tickets can be purchased at the IWINETC registration
desk until 15.00 on March 12th. There are a limited
number of places so book in the morning to avoid
disappointment.
WEDNESDAY 13TH MARCH
19.30 BYOB Wine Tasting & Picoteo at El Portalón
(Ticketed Event)
Join a small group of fellow-conference-goers at
El Portalón for a unique evening of wine sharing,
conversation, and tasting delicious Basque tapas - picoteo!
Tickets are priced at just €35 and can be purchased at the
IWINETC registration desk until 13.00 on March 13th.
(Space is limited to 30 participants, so book your spot early!)
IWINETC OPENING TIMES
Tuesday 12th March 2019: 08.30 – 18.00
Wednesday 13th March 2019: 08.45 – 17.30
REGISTRATION DESK
There is one registration desk for IWINETC which is
situated as you enter the Palacio de Congresos Europa
Entrance Hall.
8 IWINETC 2019 — A-Z IWINETC INFORMATION
SEO SITE CLINIC
Key note speaker, Judith Lewis will be running a SEO Site
Clinic where she will analyse your site, check your keyword
coverage and visibility, answer your questions, diagnose
any problems you are having, and make recommendations
of what you may wish to change and how (as well as why).
These site clinics will be available on day 2 of the conference
from 09.00 to 12.30 providing actionable advice for your
business as part of your IWINETC ticket. Limited number
of places so early booking is recommended. Bookings will
be accepted on day 1 from 11.00 – 16.00 at the IWINETC
Registration Desk.
SIMULTANEOUS TRANSLATION
All of the talks programmed in the Auditorium María
de Maeztu will have simultaneous translation. Talks
delivered in Spanish or Euskara (Basque language) will be
simultaneously translated into English and talks delivered
in English will be simultaneously translated into Spanish.
Parallel talks delivered in both the Sala Estíbaliz and the
Sala Avenida will be in English only.
TOURIST INFORMATION
Visit the exhibition area situated in the Entrance Hall for
information on places of interest, restaurants, shopping,
entertainment and local amenities to enjoy during your
stay in the Basque Country.
WINE TASTING TOURS
On Thursday 14th and Friday 15th March there a two
full day wine tasting tours to enjoy with visits to wineries
in the Rioja Alavesa wine region. Tickets (include lunch,
transport and guide) subject to availability can be
purchased at the IWINETC registration desk. All tour
options and itineraries can be viewed on the IWINETC
web site at www.iwinetc.com under the section Tours.
WIFI
Complimentary WIFI is available at the IWINETC
Conference venue. Connect to IWINETC with the
password IWINETC2019
CONFERENCE
PROGRAMME
Enhance your knowledge, grow in your profession and be inspired!
The IWINETC talk programme offers cutting edge professional
learning delivered by savvy international industry experts covering
useful topics within the wine and culinary tourism industry for you
and/or your business.

DAY 1 Tuesday 12 March 2019

Registration Desks Open 08.45 – 17.00

Exhibition Area Opens 09.00 – 17.30

WELCOME TO IWINETC 2019 & OPENING ANNOUNCEMENTS 09.30 – 09.40

Room: Auditorio Maria de Maeztu

SESSION 1.1 OPENING PLENARY SESSION

Auditorio María de Maeztu 09.45 – 10.10

Destination Basque Country

This opening plenary talk will  journey in and around the wine regions of the Basque
country showing the audience that it’s a grape escape destination that demands
Speaker
exploration beyond the delightful main cities of Bilbao, Vitoria-Gasteiz and San Sebastian.
Minister of Tourism,
Trade & Consumer Affairs.
Euskadi – Basque Country
Theme
Grape Escape
Destinations

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IWINETC 2019 — CONFERENCE PROGRAMME 11

 SESSION 1.2 PLENARY SESSION
Auditorio María de Maeztu 10.15 – 10.45

La Magia de Rioja Alavesa:

El Antes y el Después de la Oferta Enoturística
Rioja Alavesa ha desarrollado exponencialmente el Enoturismo, sobre todo en los últimos
Speaker
años, poniendo en valor tanto los recursos tradicionales como sumergiéndose en la
Mariasun Sáenz
vanguardia de la enogastronomía y el turismo. En esta ponencia descubriremos cómo ha
de Samaniego,
Presidenta Ruta del Vino sucedido tal evolución desde la experiencia de una nativa de la comarca y profesional del
de Rioja Alavesa sector.
Theme
Grape Escape
Destinations

COFFEE TIME
Sala Green 10.45 – 11.25

Theme Grab a coffee, make friends with someone you don’t know and together browse the
Networking exhibition area.

SESSION 1.3
Auditorio María de Maeztu 11.30 – 12.15

Leveraging Facebook, Twitter & Instagram

for Wine Tourism
Sometimes it can seem difficult to wade through everything and identify what the
Speaker
best solutions for the wine & culinary tourism business might be in social media. Using
Judith Lewis,
examples from travel and tourism businesses, this session will walk you through what
de Cabbit Consultancy
others have successfully done and what you can do without investing too much time and
Theme
money. We will cover Facebook organic reach, styles and posts as well as paid options and
Branding & Marketing
how they perform, Instagram (part of Facebook) options when organically only certain
accounts can add clickable links, and Twitter and whether it is still worth investing in.

12 IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 1.3
Sala Estíbaliz 11.30 – 12.15

Gastrodiplomacy: How Food & Wine Tourism

can Change Everything
This talk is based on the research conducted while coursing the Food Tourism Master at
Speaker
Basque Culinary Center. Gastrodiplomacy is a brand new term that defines how food &
Irina Gusinskaya,
wine can be used to build or improve destination image, promote their cultures, globalize TimeforMore.Wine
their food industries, attract international tourists, and build relations with international
Theme
wine and food lovers.
Branding and Marketing

SESSION 1.4
Auditorio María de Maeztu 12.30 – 13.15

AI, IOT and All That – A Future Perspective

on Tomorrow’s Wine Tourism Technology
Technology is moving fast. New buzzwords and acronyms such as AI and IOT are creeping
Keynote Speaker
into our everyday language. The technologies that sit behind the buzzwords are creeping
Paul Richer, Genesys
into our everyday lives. How are technologies such as Artificial Intelligence and the Internet Digital Transformation
Of Things going to impinge on wine tourism?  Will they have a major impact or no impact at
all?  In this session, you will hear a future perspective on tomorrow’s technology and how it Theme
might impact on wine tourism. Branding and Marketing

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Follow us on Twitter: https://twitter.com/iwinetc

IWINETC 2019 — CONFERENCE PROGRAMME 13

 SESSION 1.4
Sala Estíbaliz 12.30 – 13.15

Training Wine Tourism Professionals:

Opportunity for Innovation and Future
Growth and innovation in wine tourism is based predominantly on the people who work in
Speaker
this sector. Starting from a diagnostic of needs, we will analyse the existing opportunities
Teresa Guilarte,
ARTEAN WINES, for training at local/national and international level. We will highlight the added value
Escuela de Vino strategies for the development of professional skills that can be bettered for the future
of the sector.
Theme
Professional Development

SESSION 1.4
Sala Avenida 12.30 – 13.15

Policies for Wine Tourism and the Wine Industry

in Japan
In accordance with the increasing popularity and quality of “Japanese wine”, which is wine
Speaker
made 100% from domestically produced grapes, wine tourism is booming in various local
Toru Kodama,
University of Tsukuba, areas of Japan. In this talk session, various policies, initiatives and strategies in industry,
Japan government and academia in Japan will be analyzed in terms of promoting wine tourism
and clusters in the country.
Theme
Research

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14 IWINETC 2019 — CONFERENCE PROGRAMME

IWINETC 2019 — CONFERENCE PROGRAMME 15
 TIME FOR LUNCH
Sala Green 13.15 – 14.30

SESSION 1.5
Sala Estíbaliz 14.30 – 15.15

Win My Heart, Win My Wallet

Unlock the power of transformative wine tourism experiences and discover why Gen Y
and Z are changing the way we create and market experiences.
Keynote Speaker
Robin Shaw,
Wine Tourism Australia
Theme
Branding and Marketing

SESSION 1.6
Auditorio María de Maeztu 15.15 – 16.00

Vender Enoturismo a Través de Canales Digitales:

Herramientas para Empresas y Territorios
Los canales clásicos de venta del enoturismo, tanto venta directa como intermediada, se
Keynote Speaker
han visto complementados por múltiples herramientas de comercialización efectivas a
Alicia Estrada,
través de canales digitales. En este nuevo escenario, no solo las empresas pueden actuar,
Vinoturismo
también los territorios de vino tienen mucho que decir para dinamizar la comercialización
Theme
de las empresas de su territorio.
Branding and Marketing

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16 IWINETC 2019 — CONFERENCE PROGRAMME

IWINETC 2019 — CONFERENCE PROGRAMME 17
 SESSION 1.6
Sala Avenida 15.15 – 16.00

Old Vine Heritage Tours as a Differentiation

in Wine Tourism
The Old Vine Project aims to preserve vines older than 35 years. Winemakers can certify
Keynote Speaker
their wines as ‘Old Vine’ and the public are now able to buy wines that are made from
Andre Morgenthal,
Certified Heritage the many ancient and sometimes forgotten patches of South African vineyards. Old Vine
Vineyards, Heritage Tours offer guests a tailored and informative experience of the Cape’s viticulture
South Africa and wine heritage.
Theme
Grape Escape
Destinations

SESSION 1.7
Sala Estíbaliz 16.15 – 17.30

IWINETC Masterclass: Wines of the Basque Country

Sarah Jane Evans MW will be blending an exceptional tasting of wines from the Rioja
Alavesa region and Txakolí  wines from Arabako Txakolina (Álava), Getariako Txakolina
Keynote Speaker (Getaria) and Bizkaiko Txakolina (Bilbao) – a fascinating Masterclass and one not to be
Sarah Jane Evans MW missed by IWINETC conference delegates.
Theme
Grape Escape
Destinations &
Networking

Join our group on Linkedin: https://www.linkedin.com/groups/3683915

Like our photos on Instagram: @iwinetc

Watch our videos on Vimeo: https://vimeo.com/winepleasures

18 IWINETC 2019 — CONFERENCE PROGRAMME

 NETWORKING
EVENING AT
THE JARDINES
DE ULETA SUITES
TICKETS AVAILABLE AT THE IWINETC
REGISTRATION DESK IN THE ENTRANCE HALL

IWINETC Masterclass: Wines of the Basque Country Tasting Notes

IWINETC 2019 — CONFERENCE PROGRAMME 19

IWINETC Masterclass: Wines of the Basque Country Tasting Notes

20 IWINETC 2019 — CONFERENCE PROGRAMME

IWINETC 2019 — CONFERENCE PROGRAMME 21
 DAY 2 Wednesday 13 March 2019
Registration Desks Open 08.45 – 16.00

Exhibition Area Opens 09.00 – 17.00

SESSION 2.1 PLENARY SESSION

Auditorio María de Maeztu 09.30 – 10.15

Enoturismo MICE:
Cómo Enfocarnos hacia este Sector
Dentro del mundo turístico, seguramente será el sector MICE el que exige un mayor
Keynote Speaker
nivel de especialización por parte de los prestatarios. Son muchos los componentes que
Alicia Estrada,
Vinoturismo diferencian este sector del clásico enoturismo vinculado al ocio vacacional. Analizaremos
estos factores y expondremos algunos enfoques que pueden ayudarnos en la conversación
Theme
tanto con clientes de empresa como con los operadores MICE.
Branding & Marketing

COFFEE TIME
Sala Green 10.30 – 10.55

Join our group on Linkedin: https://www.linkedin.com/groups/3683915

Like our photos on Instagram: @iwinetc

Watch our videos on Vimeo: https://vimeo.com/winepleasures

22 IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 2.2
Auditorio María de Maeztu 11.00 – 11.45

The Importance of Media in Wine Tourism

If you build it they will come - if they know about it. A key plank in any tourism marketing
strategy has to be dealing with media, whether that’s traditional print and broadcast media,
or influencers on social media. Felicity Carter will discuss low - to no cost ways to get Keynote Speaker
media attention, from crafting a perfect pitch through to leveraging media relationships. Felicity Carter,
Meininger Wine Business
International
Theme
Branding & Marketing

SESSION 2.2
Sala Avenida 11.00 – 11.45

Discovering Enotourism along the Strada Reale

dei Vini Torinesi
The Strada Reale combines companies in the agri-food, hospitality, tourism and institutio-
Speaker
nal sectors. It offers interesting touristic enogastronomical routes in 4 territories - Hills
Alessandro Comotto,
of Turin, Canavese, Val Susa, Pinerolese - with a focus on Ivrea, a UNESCO heritage site. Strada Reale dei Vini
Torinesi
Theme
Grape Escape
Destinations

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IWINETC 2019 — CONFERENCE PROGRAMME 23

 SESSION 2.3
Auditorio María de Maeztu 11.45 – 12.00

Creating Cooperation Between European Wine

Tourism Players
Cooperation is key when it comes to promoting a wine tourism destination be it a region,
Speaker
country or a whole continent. Budaventura Travel, Hungary has developed a platform
Pólika Leontina Szabó,
“Wine Tourism in Europe” which aims to bring European wine tourism providers closer
Budaventura Travel
together by offering an innovative forum to create cooperation opportunities. This
Theme
presentation will of interest to all wine and culture tourism industry players.
Network & Connect

SESSION 2.4
Sala Estíbaliz 12.00 – 12.45

Tokaj: An Emerging Wine Travel Destination

The session is primarily aimed at travel professionals with good wine knowledge
including, but not limited to, tour operators and travel agents, as well as wine and/or travel
Speaker journalists, and, of course, anyone with interest in wine travel. No knowledge of the Tokaj
Gergely Somogyi, region or its wines is required.
Tokaj Today
Theme
Grape Escape
Destinations

Join our group on Linkedin: https://www.linkedin.com/groups/3683915

Like our photos on Instagram: @iwinetc

Watch our videos on Vimeo: https://vimeo.com/winepleasures

24 IWINETC 2019 — CONFERENCE PROGRAMME

IWINETC 2019 — CONFERENCE PROGRAMME 25
 SESSION 2.4
Sala Avenida 12.00 – 12.45

Standardisation of Tourism in Wineries

In wine tourism, wineries do not offer simply wine and tasting, they offer a touristic
experience. Since hotels or restaurants have standardised criteria and rating, why don’t
wineries? Why is it important to standardise it across one wine route and how it is done in
Speaker some regions – case studies of Villany, Hungary and Istria, Croatia.
Djurdjica Jojic,
Faculty of Tourism and
Hotel Management,
Vrnjacka Banja, Serbia

Theme
Branding & Marketing

SESSION 2.4
Auditorio María de Maeztu 12.15 – 13.00

Success with Sustainable Wine Tourism Practices

in South Africa
South African wineries are located in a biodiversity hotspot, the Cape Floral Kingdom,
the smallest and richest.  But under threat from agriculture, alien vegetation and human
development.  Wineries are looking at minimizing their impact on the environment,
Keynote Speaker conserving water/resources and using eco-awareness as part of their tourism offering. 
Andre Morgenthal,
The South African wine industry was the first to introduce a sustainability seal,
Certified Heritage
incorporated in the official Certification Seal.  Best practice examples for the presentation
Vineyards
will include case studies: Vergelegen, Black Oystercatcher, Spier, La Motte, Boschendal.
Theme
Research, Branding
& Marketing

TIME FOR LUNCH

Sala Green 13.00 – 14.20

26 IWINETC 2019 — CONFERENCE PROGRAMME

SESSION 2.5
Auditorio María de Maeztu 14.30 – 15.15

The 5 Ps of New Zealand Wine Tourism strategy

Following an understanding of the state of Tourism in New Zealand we explore how Wine
Tourism fits within this overall strategy as run by the official wine body New Zealand
Winegrowers. The background and implementation of the 5 Ps of New Zealand Wine Speaker
Tourism are explored as well as the opportunity of sustainability. Chris Yorke,
New Zealand
Winegrowers
Theme
Branding and Marketing

SESSION 2.5
Sala Estíbaliz 14.30 – 15.15

So You’ve Started a Wine Tour Company

– Now What?
Starting and sustaining a wine tour company has a steep learning curve. While every
Speaker
country has their own rules and regulations, the basics to building and sustaining a
Lou Thompson,
wine tour operation are universal. This presentation gets into the nuts and bolts from Wine Tours Toronto
incorporating to advertising and what you may want to avoid, based on the real-life
Theme
experience of running a wine tour company.
Branding & Marketing

SESSION 2.5
Sala Avenida 14.30 – 15.15

Nemea: an Emerging Wine Tourism Region?

Nemea is Greece’s most important red wine appellation, Agiogitiko, located in the
northeast of the Peloponnese. This area has seen a huge amount of investment and
growth in the past few decades. In last January we conducted a qualitative survey to Speaker
measure how a wine tourism company, Venikos, managed to stimulate the development Laurence Cogan,
of wine tourism in this region. Burgundy School of Wine
& Spirits Business
Theme
Research

IWINETC 2019 — CONFERENCE PROGRAMME 27

 SESSION 2.6
Auditorio María de Maeztu 15.30 – 16.15

Development Strategy to become Spain´s Leading

Accessible Wine Tourism Destination
Creating a unique and distinctive experience around wine culture today is a very
Speaker
complicated task. There are thousands of wineries around the world that are seeking to
Ana Martinez Bujanda,
Bodegas Valdemar
differentiate themselves from their competition. Why not differentiate yourself with a
wine tour that is accessible for everybody? True success consists of converting what may
Theme have been a problem at first to a refined business opportunity.
Branding & Marketing

SESSION 2.6
Sala Estíbaliz 15.30 – 16.15

How Advanced Data Analytics Boost Profit

for Wine Tours and Resorts
Do you think only global tech companies can benefit from data analytics to improve their
performance? Think again. This session will showcase real applications of use of data for
small and medium players in the wine tourism industry. You will discover how to increase
your customer base, beat the competition, set optimal prices and identify up selling
opportunities.

Speakers
Emilio Zunino & Andrea
Torassa, Maiora Solutions

Theme
Branding & Marketing

Like our photos on Instagram: @winepleasures

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28 IWINETC 2019 — CONFERENCE PROGRAMME

IWINETC 2019 — CONFERENCE PROGRAMME 29
 SESSION 2.7 CLOSING PLENARY SESSION
Auditorio María de Maeztu 16.20 – 17.00

FVG The Place To Be! At the Heart of Europe:

Top White Wines, History and Tradition.
Friuli Venezia Giulia encloses all the characteristics that have made Italy a place loved by
writers, poets and travelers, from the peaks of the Alps and the Dolomites, to the waves
of the Adriatic, the squares of elegant cities, the streets of old villages and the vine-clad
hills of the Collio region.

Tourism promotion is highly oriented to food and wine lovers, a great example is the
creation of the “Wine and Dine Route of Friuli Venezia Giulia”: a profound food and wine-
based holiday experience that takes your senses on a journey which ideally connects
the coast with the mountainous area, whilst passing along the vineyards and regional
inland hills. Six experiences are offered to help tourists discover the region and meet the
producers and their productions.
Speaker
Sergio Emidio Bini.
The 2020 edition of IWINETC will take place in Trieste, the most international city in the
Assessore al Turismo
e Attività Produttive region, suspended between a glorious past of “Little Vienna on the Sea” and the present
& Lucio Gomiero, cosmopolitan city. Set in an unrivalled corner of the world, between the white karst
Direttore Generale landscape and the dazzling blue of the northernmost part of the Adriatic Sea, has always
PromoTurismoFVG been a vital meeting point between the East and the West because of the central role of
its’ port. The city that for centuries belonged to everyone and is nowadays a place where
Theme
different cultures, languages, religions and traditions can meet.
Grape Escape
Destinations
We look forward to meeting you in Friuli Venezia Giulia!

BYOB NETWORKING
EVENING AT
EL PORTALÓN
TICKETS AVAILABLE AT THE IWINETC
REGISTRATION DESK IN THE ENTRANCE HALL

30 IWINETC 2019 — CONFERENCE PROGRAMME

NOTES

IWINETC 2019 — CONFERENCE PROGRAMME 31

 EXHIBITOR
PROFILES

32 IWINETC 2019 — EXHIBITOR PROFILES

BASQUE GOVERNMENT  BASQUE
COUNTRY
Ms Maider Echevarria m-etxebarria@euskadi.eus

ABOUT US
The Ministry of Tourism, Trade & Consumer Affairs of the Basque Government
leads the consolidation of the Basque Country as a tourist destination and
defines the strategy for the region for the next years. According to this strategy,
Gastronomy and wine tourism are established as one of the main products to
be boosted. Although high class Basque gastronomy and Rioja Alavesa wines
are more and more well-known all around the world, it is important to mention
some other aspects that make the offer complete, such as txakoli wines, cider
Alameda Urquijo, 36 - 5ª Planta
houses, pintxos, cheese makers and some gastronomy experiences ideal for Edificio Bizkaia
food and wine lovers. Bilbao, Vizcaya 48011

NOTES www.basquetour.eus




DIPUTACIÓN FORAL DE ÁLAVA  BASQUE

COUNTRY
Mr Juan Felipe García jfgarcia@araba.eus

ABOUT US
The Diputación Foral de Álava has among its powers the promotion of tourist Plaza de la Provincia, 14 - 2 planta
attractions in the province, the improvement of infrastructures and services Vitoria - Gastéiz, Álava 01001
aimed at visitors, and the training and qualification of workers of companies www.araba.eus
in the sector. It also promotes the launch of new tourism products through
various programs. Wine is our business card all over the world. Wine tourism
and enogastronomy are therefore fundamental axes of the tourism strategy
of the institution with the Rioja Alavesa region as its maximum exponent. Rioja
Alavesa, one of the three subzones in which the Rioja Qualified Designation of
Origin (DOC Rioja) is divided, has nearly 300 centuries-old and avant-garde
wineries that have been producing wines of recognized international prestige
for centuries. Its offer is completed with a well-preserved landscape and
medieval villages. Ayala, and its wineries of txakoli, a high quality white wine, are
the second focus of wine tourism in Álava

NOTES




IWINETC 2019 — EXHIBITOR PROFILES 33


Pintor Teodoro Dublang, 25
Vitoria - Gastéiz, Álava 01008
www.vitoria-gasteiz.org
Mayor Street, 68
Laguardia, Álava 01300
www.rutadelvinoderiojaalavesa.com
34
AYUNTAMIENTO DE  BASQUE
VITORIA-GASTEIZ COUNTRY
Ms Nerea Melgosa nmelgosa@vitoria-gasteiz.org
ABOUT US
Vitoria-Gasteiz is a city made on a human scale: intermediate and compact, is in an
environment of great biological and landscape richness, with a great residential,
commercial, wine and gastronomy and cultural offer and a high quality of life.
It has also managed to combine its 10 centuries of history - as evidenced by
an important heritage, with avant-garde architectural manifestations. In this
sustainable tourist destination, which occupies the first European position in
terms of green areas, a system of paths connect with the rural area, with priority
given to cycling and pedestrian mobility. There is a natural belt, with the parks
of the Green Belt at the head, and another agrarian one, responsible for the
local product culture, and the fact that here eating is much more than feeding.
Something reinforced also by the proximity to a wine area of great importance
such as Rioja Alavesa.
NOTES



RUTA DEL VINO  BASQUE
DE RIOJA ALAVESA COUNTRY
Ms María Jiménez info@rutadelvinoderiojaalavesa.com
Ms Vanesa Urbina
ABOUT US
Wine Route Rioja Alavesa is an association created with the main target of
managing and promoting the tourism in the region. It represents over 140
partners that offer their services in fields such as: wineries, facilities for tourism
activities, accommodations, restaurants, transport services, DMC, leisure and
guided tours. Rioja Alavesa offers you the chance to delve into the culture of
wine in one of the most attractive landscapes of the international wine-tourism
areas. It also counts with the sustainable tourism certification with the widest
international recognition: biosphere destination. Enjoy unique experiences in
vineyards and visit its famous wineries on a journey from tradition to modernity;
taste its excellent, prestigious wines and its fine cuisine. Discover medieval
villages, wine festivals and events as well as cultural visits, vino-therapy and
nature activities.
NOTES



IWINETC 2019 — EXHIBITOR PROFILES
JUANJO SAN PEDRO
ART GALLERY
Laguardia (Rioja Alavesa)
juanjosanpedro.es
IWINETC 2019 — CONFERENCE PROGRAMME 35

Via Locchi, 19 - Trieste,
Friuli Venezia Giulia 34123
www.turismofvg.it
7, Carriera Dals Camps,
Assignan 34360, France
villagecastigno.com
36
PROMOTURISMOFVG ITALY
Ms Lara Persello lara.persello@promoturismo.fvg.it
Ms Brenda Lee Fabbro brenda.fabbro@promoturismo.fvg.it
ABOUT US
Join us along the “wine and dine route of Friuli Venezia Giulia”! A profound food
and wine-based holiday experience that takes your senses on a journey which
ideally connects the coast with the mountainous area, whilst passing along
the vineyards and regional inland hills. Six experiences are offered to help you
discover the region and meet the producers and their productions.
Here in Friuli Venezia Giulia, the doors of the wineries, agrifood companies and
restaurants are open to all those who would like to learn more about the true
soul of the region.
NOTES



CHÂTEAU CASTIGNO FRANCE
Ms Charlotte Libbrecht charlotte@chateaucastigno.com
Ms Elsa Manelphe de Wailly elsa@chateaucastigno.com
ABOUT US
Assignan is a small village located in the south of France. 24 refined guest rooms
and suites in several different houses, and a hotel concierge located in the
former grocery. Castigno offers a cuisine in their 3 restaurants where organic
and creative cooking combine with a passion for the finest local produce, making
every meal a memorable one. To celebrate the 10 years of Château Castigno
wines a new winery was built in the form of a bottle of 80 meters long and got
voted the most beautiful winery of France. The building is entirely covered with
bark from cork oak, giving it a raw natural aspect perfectly in keeping with the
natural environment. Viewed from above the bottle shape is clearly visible.
NOTES



IWINETC 2019 — EXHIBITOR PROFILES
BODEGAS FAUSTINO  BASQUE
COUNTRY
Ms Beatriz García bgarcia@bodegasfaustino.es
Mr Gonzalo Rodriguez

ABOUT US
Set out on a wine tourism journey through a great story. Grupo Faustino, a
fourth generation family business, has become the undisputed leader in the Crta. de Logroño, s/n
production and export of high quality wines. The fourth generation modern Oyón, Álava 01320
management led to a consolidation of the group based on vineyards, quality and
innovation. Since it opened up for business in 1861, Grupo Faustino has grown www.visitabodegasgrupofaustino.com
to include seven wineries, located in five key Spanish designations of origin. It is
also noted for its export focus, its wines are sold in more than 102 countries and
it is the largest exporter of Gran Reserva wines in Rioja.

NOTES




BODEGAS LUIS ALEGRE BASQUE

COUNTRY
Ms Sara Tejada Velasco enoturismo@bodegasluisalegre.com
Mr Javier Abad Luqui comercial@bodegasluisalegre.com

ABOUT US
Bodegas Luis Alegre was founded in 1968 and, since its origin, our philosophy
has been working to get the highest quality. We work with a firm objective: to
elaborate wines with personality. To do it, we combine evolution and tradition,
optimizing and even reinventing what already exists, always respecting the Ctra. Navaridas, s/n
Laguardia 01300, Álava
tradition and the wine heritage. This fusion made us being pioneers at the use
of the selection table. All of our grapes are hand selected. Under the wing of the www.luisalegre.com
Sierra de Cantabria mountains, in Rioja Alavesa, our vineyards are formed by
limestone soils with sandy inserts, and saline and ferric influences so it gives our
wines a high quality.

NOTES




IWINETC 2019 — EXHIBITOR PROFILES 37


Ctra. Vitoria-Samaniego, Km. 53
Samaniego, Álava 01307
www.bodegasbaigorri.com
Lugar de Tremoedo, 46
Vilanova de Arousa,
Pontevedra 36628
www.agrodebazan.com
38
BODEGAS BAIGORRI BASQUE
COUNTRY
Ms Isabel Oliver Miralles isabel.oliver@bodegasbaigorri.com
ABOUT US
Bodegas BAIGORRI is located in the town of Samaniego, 26 km from Logroño,
at the foot of the Sierra Cantabria. A glass box, perfectly integrated into its
surroundings, emerges from a privileged location in Rioja Alavesa. It was
designed and built by the architect Iñaki Aspiazu, who tailored the building to the
unique way our wines are made, creating an architectural landmark in the area
which blends with its surroundings. The building is fully adapted to the existing
topography and to the work carried out underneath its surface. It is a wide-open
space, where cleanliness and order impress the visitor. A space that shows in
full view and in an instructive manner the winemaking process at harvest time.
NOTES



BODEGAS GRANBAZÁN SPAIN
Ms Carolina García Otero enoturismo@agrodebazan.com
ABOUT US
Granbazán Winery, founded in 1981, is located in the Salnés Valley, in the
heart of Rías Baixas. Granbazán is one of the first and most beautiful châteaux
of Galicia, surrounded by a sea of vineyards. The Tremoedo plantation is a
reference in the Rías Baixas appelation of origin, just three kilometres away
from Cambados, wine capital of albariño and a dream destination to enjoy the
surroundings, learn about the viticulture of the area and taste the full range of
Granbazán wines.
NOTES



IWINETC 2019 — EXHIBITOR PROFILES
FAMILIA LUIS CAÑAS BASQUE
COUNTRY
Ms Mariannick Louise Anne Garel m.garel@luiscanas.com

ABOUT US
Our challenge is the pursuit of perfect wines. Craftsmanship starts with the
best vines, where we practice rational viticulture respecting the environment
throughout the growing cycle.
Wine tourism is a voyage through the emotions. We offer a unique experience Ctra. Samaniego, 10
that will immerse you in the secrets behind our wines. Come and experience Villabuena de Álava 01307, Álava
wine tourism in any of our three wineries (Bodegas Luis Cañas, Bodegas Amaren www.luiscanas.com
(D.O.C. La Rioja) and Dominio de Cair (Ribera del Duero). From your arrival at
the winery itself, surrounded by vineyards, you will gradually discover every
corner of our house. We invite you to feel the heartbeat of the wine among
barrels, to imbibe its colors, aromas and flavors, and to share in our passion for
the land, its history and its people. A whole legacy of emotions to enjoy wine with
all 5 senses.

NOTES




GOARMENIA ARMENIA
Ms Lilith Sarafyan incoming@goarmenia.am
Ms Grant Babayan

ABOUT US 7 Argishti Str.

GoArmenia is one of the daughter companies of Visa Concord Group founded in Yerevan 0015
1997. It is the official representative of world famous brands such as Lufthansa www.goarmenia.am
City Center, Lot Polish Airlines, Czech Airlines. Our company is an accredited
IATA and American Express travel partner member. Goarmenia provides tours
and packages of wide range and variety all over Armenia and neighboring
countries. The last few years we started to focus more on wine tours and the
development of wine tourism in Armenia. An incredible wine renaissance
has begun in Armenia. New and commendable wines regularly appear on the
foothills of Mount Ararat where, through recent archaeological digs, the world’s
oldest winery was discovered. Some of these wines have already been added
to elite wine guides. Besides the classic wine tour programs, we also offer
programs off the beaten track to bring you the very best small vineyards in
Armenia’s historical wine regions of Vayots Dzor, Tavush and the Ararat Valley.

NOTES




IWINETC 2019 — EXHIBITOR PROFILES 39


Avenida Juana Jugán, 2,
Edificio CCT,
Murcia 30006
www.murciaturistica.es
La Morera de Monstant, Tarragona
www.terradominicata.com
40
ENOTURISMO REGION DE MURCIA:  SPAIN
BULLAS, JUMILLA & YECLA
Mr José Simón jose.simon2@carm.es
Mr Alex Rodier internacional@turismowala.es
ABOUT US
Wine routes in the region of Murcia. The Bullas, Jumilla and Yecla designated
origin wine -producing areas are waiting with open arms to welcome you and to
introduce you to their wines, which are increasingly gaining in prestige around
the world; to their bodegas, where tradition is combined with new wine-making
technology; and to their restaurants and accommodation, set in exceptional
surroundings that are sure to delight. An experience for the senses. The kingdon
of Monastrell! Opportunities.
NOTES



TERRA DOMINICATA SPAIN
HOTEL & WINERY
Mr Benoit Foucras benoit.foucras@newlink-group.com
ABOUT US
Terra Dominicata Hotel & Winery is a unique and landmark property in the
middle of the natural park of Montsant, in the heart of the Priorat, one of the
most appreciated wine regions of the world. The Vives family offers a haven of
peace with 26 rooms, a fine dining restaurant and a beautiful oustide area with
pool. We also offer a wide range of activities and experiences.
NOTES



IWINETC 2019 — EXHIBITOR PROFILES
RUTA DEL TXAKOLI BASQUE
COUNTRY
Mr Gianfranco Ghiro cayala.gianfranco@ayto.araba.eus
Ms. Marta Barado marta@iparnature.com

ABOUT US
The Txakoli Route is located in The Valle de Ayala (The Ayala Valley), 20 km from
Bilbao and 35 km from Vitoria-Gasteiz, in the North East of Álava, in The Basque
Country. A place of stunning beauty which combines natural environment,
cultural heritage and gastronomy. If we add to this the family wineries where
our Txakoli is produced, we find a place just waiting to be discovered.
Elespide, 2
NOTES Respaldiza 01476, Álava
 aiaraldea.org/es/ruta-del-txakoli



IWINETC 2019 — EXHIBITOR PROFILES 41


Budapest Str. 6
8200 Veszprém
www.natureandwinetravel.com
Avenida de Ronda, 1
Aguilar de Campoo,
Palencia 34800
www.culturviajes.org
42
PHOXINUS ECOTOURISM HUNGARY
Ms Anita Batternay anita.batternay@natureandwinetravel.com
Mr Csongor Geyer
ABOUT US
Wine & gourmet tours at Lake Balaton and all around in Hungary with
internationally awarded premium wines, premium spirit distilleries, enriched
by innovative eco concept. Gourmet focus on local organic culinary delights,
artisian organic food, cooking course on request. Beyond winery visits, wine and
spirit tastings we provide tailor-made combined programs like:
“ ecotouristic active: hiking, biking, paragliding, caving, sailing, bird watching
“ healthy-fitness/wellness /yoga/ treatment
“ corporate conferences enriched with wine & gourmet and active experiences.
Excellent references from Nordic countries: Norway, Sweden, Finland. Clients:
leisure groups, corporate, associations, wine clubs. Full package, complex
service on tailor-made group requests from airport to airport..
NOTES



WINE & SENSES SPAIN
Ms Paula Álvarez-Santullano Leiton palvarez@culturviajes.org
Mr Gonzalo Rascón Olmos grascon@culturviajes.org
ABOUT US
Wine & Senses is an innovative experience to enjoy wine culture and heritage
across Europe. A COSME European Project whose aim is to create a unique
transnational touristic route that will mix sensorial experiences, wine tasting and
sustainable tourism in five countries which represent over half the production of
wine in the EU and have been elected also for their important cultural heritage
background: Duero/Douro region (Spain and Portugal), South Moravia (Czech
Republic), Tokaj – Mad (Hungary) and Cinque Terre (Italy). Wine & Senses will
make a link between cultural heritage, territory identity and wine tourism in
a common, transnational model, as any territory will be able to adapt it to its
own characteristics. This innovative model will convert the visit in unforgettable
sensorial experiences.
The Wine & Senses consortium is conformed by CULTUR VIAJES, Národní
Památkový Ústav, AEICE, Parco Nationalle delle Cinque Terre, MÁD CIRCLE
and RECEVIN.
NOTES



IWINETC 2019 — EXHIBITOR PROFILES
 SPONSORS
AND SUPPORTERS

IWINETC would like to thank the following sponsors and supporters:

PREMIUM SPONSORS

GOLD SPONSOR AND IWINETC HOST FOR 2020

44 IWINETC 2019
 SUPPORTERS
(In no particular order)

IWINETC 2019 45
NOTES

46 IWINETC 2019
A DIFFERENT WINERY IN
A UNIQUE LANDSCAPE
Bodegas BAIGORRI is designed to visit its facilities in the middle of
the grape harvest and to contemplate in a didactic way the reception
of grapes and how all the wine-making processes are developed by
gravity through its seven underground floors.

As a complement to the guided tour, visitors are offered the option of

tasting a menu of products from the region paired with our wines in
the RESTAURANT located on the sixth underground floor with views
of the Vineyards and Barrel Room.

Wine Selected by Sarah Jane Evans

MW for the IWINETC Masterclass 2019
Rioja Alavesa