Professional Documents
Culture Documents
If you are an independent journalist, you may use this simple form to help organize
your thoughts in preparation for “pitching” your content idea to a news outlet or
other media client.
Instructions:
• The text shown in blue throughout this document provides tips on how to
use this document. When finished filling in all sections, you may delete the
blue portions and cut-and-paste the remaining portions of the document into
an email addressed to your media contact.
• TIP: Unless your media contact requires it, do not send your pitch as a
document attachment. Some email systems will strip out your attachment,
thus causing your contact not to receive your pitch. Aside from this, sending
your pitch as a part of your email provides fast and convenient access.
Synopsis:
Provide a short (usually 1-3 sentences) preface to the article. Word this section to
catch the reader’s attention.
Outline:
* Optional. Use this section for pitching longer pieces – such as feature articles.
Provide bullet points to outline the flow of topics. Replace the text adjacent to the
bullets below to fill in this section.
Long-Form Pitch:
Provide a long-form explanation of your pitch.
Intended Audience*:
Briefly describe the audience for whom you are writing. Replace the X’s below to fill
in this section.
* Optional. If the audience for whom you write is already understood, then omit this
section.
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TIP: Sometimes it’s helpful to list this section first so that your media contact can
envision seeing your proposed content occupying the space they need filled.
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Article Text:
• On the chance you have written your article already, fill in this section with
your new content.
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