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ANOVA inetrpretation-LIQUOR BY SHAILESH TIWARI

ANOVA inetrpretation-LIQUOR BY SHAILESH TIWARI

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Published by: rohandefined on Oct 27, 2010
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09/03/2013

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 Research objective
1.
 
To analyze the factors influencing the purchase of liquor brands.
2
.
 
To study that if there is an significant relationship between monthly income and frequency of drinkingand age group and kind of liquor 
3
.
 
To analyse the attribute based position of liquor brand in the mind of consumers.
Research methodologyResearch type
 
 ±descriptive research
Secondary data Sources
The information has been gathered from authentic and reliable sources like Government agencies, Tradeassociations, Trade journals, Industry portals Newspapers, Company websites.
Primary data source
Primary data was collected by one to one interaction with the customers in Golf Club, SR Bar and AwadhGymkhana Club At Lucknow.
Sampling Method
Convenience sampling.
Sample Size
The sample size of 100 respondents have been taken for the study
Data Analysis Method
The methods of Historical Trend Analysis, and industry Analysis, SPSS factor analysis, ANOVA, Discriminantanalysis and Microsoft Excel analysis have been used.
 
Data analysis and interpretation
ANOVA
 
frequency of drinking
 
Sum of Squares df Mean Square F Sig.Between Groups 153.295 4 38.324 40.877 .000Within Groups 89.065 95 .938Total 242.360 99
I
nterpretation and findings
Statemen
t-to find out if there is any significant relationship between monthly income and frequency of drinking.
Monthly income-
monthly income coded as 1 for less than 10000, 2 for 10000-20000, 3 for 20000 -30000, 4for 30000-40000 and 5 for more than 40000.
Frequency of drinking-
frequency of drinking was coded as 1 for daily, 2 twice a week, 3 for once a week, 4for twice a month and 5 for once a month.
Null hypothesis
-there is no significant relationship between monthly income and frequency of drinking.
Alternate hypothesis
-there is a significant relationship between monthly income and frequency of drinking.
Findings
- the value of F arrived at through the F-test is 40.877 and its significance is 0.000whch s less than .05( because I have taken 95% confidence level)
I
nference
- As 0.000<.05, the null hypothesis cannot be accepted and I infer that there is an significantrelationship between monthly income and frequency of drinking.
 
 
ANOVAkind of liquor
Sum of Squares Df Mean Square F Sig.Between Groups 80.710 3 26.903 39.900 .000Within Groups 64.730 96 .674Total 145.440 99
Interpretation and findings
 
Statement
-to find out if there is any significant relationship between age group and kind of liquor 
Age group.
Age group coded as 1 for less than 25 years, 2 25-35years, 3 for 35-45 and 4 for 45 and above.
Kind of liquor-
Kind of liquor coded as 1 for regular whisky, 2 for premium whisky, 3 for scotch whisky, 4 for vodka and 5 for beer 
Null hypothesis
-there is no significant relationship between age group and kind of liquor 
Alternate hypothesis
-there is a significant relationship between age group and kind of liquor.
Findings
- the value of F arrived at through the F-test is 39.900 and its significance is 0.000whch s less than .05( because I have taken 95% confidence level)
I
nference
- As 0.000<.05, the null hypothesis cannot be accepted and i infer that there is an significantrelationship between age group and kind of liquor 

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