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Published by rohandefined

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Published by: rohandefined on Oct 27, 2010
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Doing training was really an opportunity before me and when I could convert my theoreticalknowledge into practical and of real world type. Fortunately, the company I got is a truefollower of the various principles of management and also is the one of the good company inits segment of the industry. The working environment that I was being provided wasextraordinary and helped me a lot in delivering my work properly and with full potency of mine.I did my summer training in the United Spirits Ltd, where I found all the professionals arevery much committed to their work as well as they were all professionals enough. Thishelped me a lot in getting a good deal of exposure. As I had to consult the Manager andassistant manager, I felt myself, in the beginning, in a bit problem. But the cooperation of mysuperiors at the work induced confidence in me to deal with my problems. But thecooperation of my superiors at the work induced confidence in me to deal with my problemswhenever they came.Since I had to complete my project within a limited time frame, this made me experience theactual stress of the workplace. The way the boss supported me and his other subordinates wasa good example of coordination and good manager. This shows that in the corporate worldthe superior officer should not only take care of the target fulfilled but also the behaviouralaspect of the subordinates.Working with the colleagues was a great experience as I came to know that how a person canwork as a team in a multifarious industry to achieve the organizational goal. Many a times,while working, I had to sacrifice my personal feelings and inspirations just to keep theorganizational interests in my mind by giving it the top most priority. Indeed, I always triedto do justice with my duties even at the cost of my personal life for the time being. But thiscould be a success, as I got continuous support from my guide as well as other officers &colleagues.So, at last I would like to thank my institution for providing me with the opportunity to dosummer training, I am also grateful to the United Sprits Ltd for providing me all theassistance in completing my project.
Contents1. Acknowledgement««««««««««««««««««42. Declaration«««««««««««««««««««««53. Executive Summary«««««««««««««««««.64. USL at a glance«««««««««««««««««««.75. Government Policies of Liquor Sector«««««««««..146. Introduction to Liquor Industry««««««««««««.157. Market Analysis«««««««««««««««««««168. Brand Management In Liquor Industry«««««««««.189. Wines In India««««««««««««««««««««2110. Market Analysis Of Wines«««««««««««««««2211. Product and Brand Management For Wines«««««««..2612. Brand Equity Pyramid««««««««««««««««..2813. Marketing Mix««««««««««««««««««««3014. Literature Review««««««««««««««««««...3315. Objective of the Study«««««««««««««««««3816. Research Methodology«««««««««««««««««3817. Data analysis and interpretation«««««««««««««40
18. Findings «««««««««««««««««««««««6519. Limitations of the Study And Recommendation««««««...6620. Bibliography«««««««««««««««««««««.6721. Annexure ...........................................................................................

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