Category wise major retailers:
I choose two retail store i.e. barista lavaza and café coffee day for comparing onthe category of
food and beverage
Food & Beverages Market In India
India ranks first in the world in production of cereals, livestock population andmilk. It is the second largest fruit and vegetable producer and is among the top five producers of Rice, Wheat, Groundnuts, Tea, Coffee, Tobacco, Spices, Sugar, andOilseeds, yet India’s share in international food trade is a minuscule 1.5%. Valueaddition to foods by processing is a mere 8% of total production.The objective of the thesis is “To compare and study Barista & Café CoffeeDay, identify areas of excellence and areas needing improvement; and providesuggestions for such improvement”. The aim of this Thesis is to successfullycompare two prominent service sector companies on a common platform, analyzetheir working and performance, and highlight what they are doing well, while providing suggestions and recommendations for improvement. Barista and CaféCoffee Day were chosen because of their identical pattern of functioning andgrowth. They are the only two major players in the national coffee café industry,and their customers consider both as interchangeable brands. This is why it isimportant to study how these brands differentiate themselves from each other, andattempt to improve brand loyalty amongst their customers. For the purpose of thisstudy, I prepared 2 research tools, both questionnaire, to find out the relevant primary data pertaining to the functioning and working of both Barista and CaféCoffee Day.In India CAFÉ COFFEE DAY and BARISTA are the most popular and well-known cafés. The college crowd rates them as one of the coolest hangouts. Thesecompanies sell similar product but their positioning and target audience are verydifferent from each other. These players not only sell coffee and tea but also foodand other merchandise items.