Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
78Activity
0 of .
Results for:
No results containing your search query
P. 1
Metabical - Positioning and Communications Strategy

Metabical - Positioning and Communications Strategy

Ratings: (0)|Views: 10,875 |Likes:
Published by ariefakbar
METAHBICAL
Positioning and Communication Strategy for a New Weight-Loss Drug


Let ’ s Calculate Our

B M I
BMI = kg m2

!

CALCULATE : Does your HIPS = ½ your WEIGHT ??

Overweight Adults in US



Health Issue



§ 65% entire adult population 


overweight, obese or severely obese

§ Overweight number of serious health complications (2nd leading cause pf preventable death in US)
  


Social Issue
§ stereotype : Overweight = lazy & self-indulgence




Weight-Loss Drugs
ple
METAHBICAL
Positioning and Communication Strategy for a New Weight-Loss Drug


Let ’ s Calculate Our

B M I
BMI = kg m2

!

CALCULATE : Does your HIPS = ½ your WEIGHT ??

Overweight Adults in US



Health Issue



§ 65% entire adult population 


overweight, obese or severely obese

§ Overweight number of serious health complications (2nd leading cause pf preventable death in US)
  


Social Issue
§ stereotype : Overweight = lazy & self-indulgence




Weight-Loss Drugs
ple

More info:

Published by: ariefakbar on Oct 27, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPTX, PDF, TXT or read online from Scribd
See more
See less

07/23/2013

pdf

text

original

 
M E T A H B I C A L
Positioning and Communication Strategy for a NewWeight-Loss Drug
 
etsCalculateOur
 
MI
!
=
BMIkg
 
m
2

Activity (78)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
rdsm87 liked this
Kshitij Agrawal liked this
Kshitij Ghumaria liked this
Urooj Mateen liked this
Mohit Pandya liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->