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SUPPLY CHAIN MANAGEMENT - OM0003Assignment Set 1 – (30 Marks)Note: Answer all the questions. Each question carries 10 marks1. Supply chain management is a better sounding name for the earlier “distributionand logistics” term used in Marketing. Do you agree? Express your views in detail.2. Elaborate on the various activities/disciplines covered by logistics.3. “Collaborative Planning, Forecasting and Replenishment” is a waste of time, energy and productive resources which can be put to other effective use by organizations. Discuss.Q1. Supply chain management is a better sounding name for the earlier “distribution and logistics” term used in Marketing. Do you agree? Express your views in detail.Ans:Since the beginning of last decade of the twentieth century, there has been a metamorphic environmental change in the business world, which resulted into tremendous growth opportunities ion one hand ad more complicated business problems threatening to even survival on the other. Numerous brands of cars, two wheelers, and consumer goods are available against an at least six years back where consumers were left with very few brands for their choice. With the growth in the industrialization, companies nowadays, are increasing their product portfolio with afocus on quick information, prominent display, ready and intact delivery etc inorder to satisfy their consumers with a difference.To attain all of the above goals, companies have to present best quality productat a reasonably least price as and when required, avoiding a stock out situation which has given impetus to the concept of Supply Chain and Logistics Management.Supply chain management (SCM) is the combination of art and science that goes into improving the way your company finds the raw components it needs to make a product or service and deliver it to customers.American Production and Inventory Control Society define it as the organizationsthat successively transform raw materials into intermediate goods, then to final goods and deliver them to customers.Supply Chain Management spans all movement and storage of raw materials, work-in- process inventory, and finished goods from point-of-origin to point-of-consumption (supply chain).Harland defines Supply chain management (SCM) is the management of a network ofinterconnected businesses involved in the ultimate provision of product and service packages required by end customers.
 
Cooper defines it as ³an integrative philosophy to manage the total flow of distribution channel from supplier to ultimate user.´ In simple words, SCM is an integrated management of various functions in the areas of materials, operations, distributions, marketing and services after sales with a customer focus in perspective so as to synergize various processes in the organization with a view of optimizing the total cost.Above definitions of explain us about some of the important features of Supply Chain Management such as y Customer focus y Retaining existing customers y Streamlining of operations y Minimum Fixed Cost y Elimination of paper work y Just intime inventory y Transparency at all levels of management decisions y Developingmultiple supply sources for a multiple components OM 0003 SET 1 y Customer value enhancement and cost reduction2. Elaborate on the various activities/disciplines covered by logistics.Ans:The following is a general description of ten activities/disciplines covered bylogistics: 1. Maintenance Planning Maintenance planning begins early in the acquisition process with development of the maintenance concept. It is conducted toevolve and establish requirements and tasks to be accomplished for achieving, restoring, and maintaining the operational capability for the life of the system.2. Supply Support Supply support encompasses all management actions, procedures,and techniques used to determine requirements to: 1. Acquire support items andspare parts.2. Catalog the items.3. Receive the items.4. Store and warehouse the items.5. Transfer the items to where they are needed.6. Issue the items. Etc.,3. Support and Test Equipment Support and test equipment includes all equipment,mobile and fixed, that is required to perform the support functions, except that equipment which is an integral part of the system. Support equipment categories include:1. Handling and Maintenance Equipment.2. Tools (hand tools as well as power tools).3. Metrology and measurement devices.4. Calibration equipment.5. Test equipment etc.,4. Manpower and Personnel Manpower and personnel involve identification and acquisition of personnel with skills and grades required to operate and maintain a system over its lifetime. Manpower requirements are developed and personnel assignments are made to meet support demands throughout the life cycle of the system.Manpower requirements are predicated on accomplishing the logistics support mission in the most efficient and economical way.5.Training and Training Devices Training and training devices support encompasses the processes, procedures, techniques, training devices, and equipment used totrain personnel to operate and support a system. This element defines qualitative and quantitative requirements for the training of operating and support personnel throughout the life cycle of the system. It includes requirements for:1. Competencies management.2. Factory training.3. Instructor and key personnel training.4. New equipment training team.5. Resident training.6. Sustainment training.7. User training.6. Technical Data Technical Data and Technical Publications consist of scientifi
 
c or technical information necessary to translate system requirements into discrete engineering and logistic support documentation. Technical data is used in the development of repair manuals, maintenance manuals, user manuals, and other documents that are used to operate or support the system.7. Computer Resources Support Computer Resources Support includes the facilities, hardware, software, documentation, manpower, and personnel needed to operate and support computer systems and the software within those systems. Computer resources include both stand-alone and embedded systems.8. Packaging, Handling, Storage, and Transportation (PHS&T) this element includes resources and procedures to ensure that all equipment and support items are preserved, packaged, packed, marked, handled, transported, and stored properly forshort- and long-term requirements. It includes material-handling equipment andpackaging, handling and storage requirements, and pre-positioning of material and parts. It also includes preservation and packaging level requirements and storage requirements.9. Facilities The Facilities logistics element is composed of a variety of planning activities, all of which are directed toward ensuring that all required permanent or semi-permanent operating and support facilities are available concurrently with system fielding. Planning must be comprehensive and include the need for new construction as well as modifications to existing facilities.10. Design Interface Design interface is the relationship of logistics-related design parameters of the system to its projected or actual support resource requirements. These design parameters are expressed in operational terms rather thanas inherent values and specifically relate to system requirements and support costs of the system.3. ³Collaborative Planning, Forecasting and Replenishment´ is a waste of time, energy and productive resources which can be put to other effective use by organizations. Discuss.Ans:Collaborative Planning, Forecasting, and Replenishment (CPFR) can be defined asa menu-driven business process by which we integrate the company goals throughout the supply and demand process by collaboratively forecasting and continuouslyreplenishing inventory with the customers by offering: the process, collaboration, and technology solutions.According to Katz and Hannah, "CPFR tools work as metal detectors to identify business issues that need immediate attention". Traditionally, suppliers and retailers did their individual forecasts, and eventually ended up blaming one another for any shortcomings from their respective forecasts. CPFR entails that the supplier and retailer collaborate by sharing information such as the point- of-sale data, inventory stocks, out-of-stock data, proposed promotion & pricing strategies, planned production schedule, and subsequently evolve a shared and agreed-upon forecast. This calls for a very strong commitment and a high level of trustfrom both the supplier and the retailer.CPFR aims to enhance supply chain integration by supporting and assisting jointpractices. CPFR seeks cooperative management of inventory through joint visibility and replenishment of products throughout the supply chain. Information sharedbetween suppliers and retailers aids in planning and satisfying customer demands through a supportive system of shared information. This allows for continuousupdating of inventory and upcoming requirements, making the end-to-end supply chain process more efficient. Efficiency is created through the decrease expenditures for merchandising, inventory, logistics, and transportation across all trading partners.The emergences of business as a global activity, unfettered by the constraints of geographical and political boundaries, have necessitated a re-adjustment of attitudes with regard to the manner of doing business. CPFR is a menu-driven business process by which the trading partners integrate the company goals throughoutthe supply chain by collaboratively forecasting and continuously replenishing inventory through process improvement, collaboration, and technology solutions.Origin of CPFR CPFR began as a 1995 initiative co-led by Wal-Mart's Vice Preside

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