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st cruise.

st cruise.

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Published by: thapar1teena on Oct 27, 2010
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1.6.3 Star Cruises
Star Cruises was incorporated in September 1993,representing a bold initiative to tap Asia-Pacific’s potential asan international cruise destination. Today, Star Cruises hasfulfilled regional aspirations to establish the cruise industryin the Asia-Pacific region, bringing increased tourism trafficinto the countries around Asia-Pacific. Asian holidaymakersnow see cruising as an exciting and value-for moneyvacation. Simultaneously, it also started the influx of travelers from North America, Europe and Australia, who joined Star Cruises holidays for a glimpse of the varioussights and sounds of Asia-Pacific. Within 10 years since itsinception, Star Cruises has become the world’s third largestcruise company.
Star Cruises was incorporated in September 1993,representing a bold initiative to tap Asia-Pacific’s potential asan intern offering three classes of ship to suit all tastes, fromthe smaller intimate super yachts of Vision Class andRadiance Class to Voyager Class which has some of the bestequippedCruise ships in the world.
Today, Star Cruises epitomizes the fulfillment of regional aspirations toestablish the cruise industry in the Asia-Pacific region, bringing increasedtourism traffic into the countries around Asia-Pacific.Asian holiday-makers now see cruising as an exciting and value-for-moneyvacation. Simultaneously, it also started the influx of travelers from NorthAmerica, Europe and Australia, who joined Star Cruises holidays for aglimpse of the various sights and sounds of Asia-Pacific. Within 10 yearssince its inception, Star Cruises has become the world’s third largest cruisecompany.
The Fleet
Star Cruises is a global cruise brand with a combined fleet of 20 ships inservice and under construction, with approximately 29,000 lower berths,cruising to destinations and islands in Asia- Pacific, North and SouthAmerica, Hawaii, Caribbean, Alaska, Europe, Mediterranean, Bermuda andthe Antarctica under the Star Cruises, Norwegian Cruise Line, NCLAmerica, Orient Lines and Cruise Ferries brands.
Vessels operated under the Star Cruises' brand in Asia-Pacific are Super Star Virgo, Super Star Gemini, Star Pisces, Mega Star Aries and Mega Star Taurus.The NCL group has a fleet of sixteen ships in service and under constructionunder three brands: Norwegian Cruise Line, Orient Lines and NCL America. The NCL fleetincludes the Norwegian Dream, Norwegian Majesty, Norwegian Sea, Norwegian Wind, Norwegian Sun, Norwegian Dawn, Norwegian Star, Norwegian Crown and Norwegian Spirit. NCL America currently operatesthe Pride of Aloha, which was subsequently joined by the Pride of Americain June 2005. The Norwegian Jewel and the Pride of Hawaii are scheduledto be delivered in August 2005 and April 2006 respectively with two morenew builds presently under construction. Orient Lines is an award-winningsingle ship line with the Marco Polo offering niche destination-focusedcruises.Both NCL and Orient Lines market primarily in North America but alsoextensively in the UK, Europe, South America and Asia whilst NCLAmerica inter island cruises in Hawaii.The Cruise Ferries brand, which was launched in 2001 presently, comprisesthe M.V. was a Queen.
A World-Class Brand
Star Cruises has played the leading role in shaping the cruiseindustry in Asia-Pacific by offering new and luxuriousmegaships and exciting itineraries. The company also madeimportant investments in marketing, operations, informationtechnology, reservations systems, safety and infrastructure.Star Cruises made it to the Top 50 Asian Brands in 1999 andis the second leading brand that has the “Greatest UpwardMovement Potential”. It achieved the top brand name in theleisure category for “Top 50 Asian Brands League”. (Source: Top Asian Brands, Asian Brand News, March 1999)New and enhanced products and services provided by StarCruises have set new standards of cruising in Asia-Pacific.Ships like Super Star Virgo now represent the best and mostexciting vacation experience option to both the Asian holidaymaker and experienced cruiser from America, Europe andAustralia. Star Cruises is also committed to developing thegrowing meetings and incentive segment of the cruise MICEmarket in Asia-Pacific. Super Star Virgo is able to cater tomeeting and incentive groups
of various sizes with their world-class food and beverage,entertainment and recreation facilities. Fly cruiseprogrammes will be intensified to capture the medium tolong haul markets, and provide wider marketingopportunities. Currently, Star Cruises is developing its flycruise hubs located in Singapore, Port Klang (Malaysia),Hong Kong and Bangkok (Thailand).Star Cruises' award-winning product is noted for its excellentservice standards and the highest crew to- passenger ratio(1:2) of any major cruise line, reflecting the high standardsof the hospitality industry in Asia-Pacific.Star Cruises is represented in more than 20 locationsworldwide with offices in Australia, China, Germany, HongKong, India, Indonesia, Japan, Korea, Malaysia, New Zealand,Norway, Philippines, Singapore, Sweden, Switzerland, Taiwan, Thailand, United Arab Emirates, United Kingdom andthe United States of America.In addition the Star Cruises Terminal in Port Kelang and the Jetty Terminal on Langkawi Island, Malaysia has beenawarded Statements of Compliance under the ISPS Code. The code, which came into mandatory effect in July 2004,sets out a framework involving cooperation betweencontractingGovernments, government agencies, local authorities as wellas members of the shipping and port fraternity to detect andassess security threats and to take preventive measures.
Star Cruises Limited, a member of Genting Group, is listed on the Hong Kong Stock Exchange with a market capitalization of over US$1 billion as at 31 January 2005.
One of the top cruise ship operators in the world, thecompany offers cruises to more than 200 destinationsworldwide on its fleet of 20 ships (which operate under theStar Cruises, Norwegian Cruise Line, and Orient Linesnames). Ships range from the "Super Star Virgo" (2,000-passengerCapacity) to the "Mega Star Taurus," designed for privatecharters.

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