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New Media Case Studies 2008

New Media Case Studies 2008



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Published by Paul Webster
Case studies of new media being used by organisations
Case studies of new media being used by organisations

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Published by: Paul Webster on Jul 22, 2008
Copyright:Attribution Non-commercial No-derivs


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How to useNew Media
Foreword by Caroline Diehl – Chief Executive of Media TrustForeword by Matthew Legg – ICT Hub Chief Commissioning EditorChapter One – New Media explainedChapter Two – Social NetworkingChapter Three – BlogsChapter Four – ForumsChapter Five – FlickrChapter Six – Interviews in the digital ageChapter Seven – WikisChapter Eight – Online shopping cartChapter Nine – Social BookmarkingChapter Ten – Fundraising videosChapter Eleven – Legacy donations onlineChapter Twelve – Twitter and mobile communicationsChapter Thirteen – About Media Trust and CapacitybuildersGlossaryCredits
FOREWORDby Caroline Diehl, Chief Executive ofMedia Trust
Media Trust is a dynamic and innovative charitythat brings together the media industry andcharities. We work to build effective voluntary andcommunity sector communications through a rangeof partnerships, projects and services includingmedia training, film and TV production, our digitalTV station Community Channel, CommunityNewswire, Media Matching and Youth Mentoring.Media Trust worked in partnership with the ICTHub to deliver a number of key objectives. Theseincluded the development of an online adviceservice, and an online discussion forum to ensurevoluntary and charity organisations have access toa range of new media advice, training and supportservices. This ‘How to use new media’ guide is fullof practical advice and voluntary sector successstories resulting from this work.Tapping into the potential of Web 2.0 can feelquite daunting at first. After all who hasn’t feltnervous about blogging for the first time? With thisin mind we’ve put together this booklet (alsoavailable online of course!) to share with you someof the valuable advice and stories which haveemerged over the course of the project.We hope that you find it useful and inspiring, andplease do keep sharing your experiences with us.Take time to visit Media Trust’s website where wecan potentially help by linking you with a skilledand passionate volunteer advisor, who, in turn,could introduce you to the brave new world ofblogging, podcasting and twittering!

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