FOREWORDby Caroline Diehl, Chief Executive ofMedia Trust
Media Trust is a dynamic and innovative charitythat brings together the media industry andcharities. We work to build effective voluntary andcommunity sector communications through a rangeof partnerships, projects and services includingmedia training, film and TV production, our digitalTV station Community Channel, CommunityNewswire, Media Matching and Youth Mentoring.Media Trust worked in partnership with the ICTHub to deliver a number of key objectives. Theseincluded the development of an online adviceservice, and an online discussion forum to ensurevoluntary and charity organisations have access toa range of new media advice, training and supportservices. This ‘How to use new media’ guide is fullof practical advice and voluntary sector successstories resulting from this work.Tapping into the potential of Web 2.0 can feelquite daunting at first. After all who hasn’t feltnervous about blogging for the first time? With thisin mind we’ve put together this booklet (alsoavailable online of course!) to share with you someof the valuable advice and stories which haveemerged over the course of the project.We hope that you find it useful and inspiring, andplease do keep sharing your experiences with us.Take time to visit Media Trust’s website where wecan potentially help by linking you with a skilledand passionate volunteer advisor, who, in turn,could introduce you to the brave new world ofblogging, podcasting and twittering!