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The Monterey Bay Aquarium's Seafood Watch Program: Promoting Ethical Consumption

The Monterey Bay Aquarium's Seafood Watch Program: Promoting Ethical Consumption

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Published by Sustainable Brands
Jim Hekkers of the Monterey Bay Aquarium discusses the Seafood Watch program, an educational initiative to empower consumers and businesses to make sustainable choices for healthy oceans. It started as an exhibit along with food service menu recommendations, husbandry feed changes, and developed into a guide following member requests. Jim explains with graphs and data how dramatically the biomass of table fish has fallen in just 100 years, the percentage of seafood imports in the U.S., how the guide's recommendation categories work, assessment criteria for capture fisheries and aquaculture, the guide's distribution, partners, and corporate relationships with food service companies, retailers, and suppliers.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Jim Hekkers of the Monterey Bay Aquarium discusses the Seafood Watch program, an educational initiative to empower consumers and businesses to make sustainable choices for healthy oceans. It started as an exhibit along with food service menu recommendations, husbandry feed changes, and developed into a guide following member requests. Jim explains with graphs and data how dramatically the biomass of table fish has fallen in just 100 years, the percentage of seafood imports in the U.S., how the guide's recommendation categories work, assessment criteria for capture fisheries and aquaculture, the guide's distribution, partners, and corporate relationships with food service companies, retailers, and suppliers.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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Published by: Sustainable Brands on Oct 28, 2010
Copyright:Attribution Non-commercial

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11/04/2010

 
The Monterey BayAquarium's SeafoodWatch Program:Promoting EthicalConsumption
Jim HekkersMonterey Bay Aquarium
 
The Monterey BayAquarium’sSeafood Watch Program
 
What is Seafood Watch?
Empowers consumers and businessesto make choices for healthy oceans.
Builds awareness (Why should I care?)
Provides the knowledge (What are theenvironmentally preferable choices?)
Encourages action (What can I do?)

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