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Culture Shifts and Brands - Tom LaForge, Coca Cola

Culture Shifts and Brands - Tom LaForge, Coca Cola

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Published by Sustainable Brands
Over the last several decades the relationships between companies, governments, civil society and the environment have been shifting dramatically. As a result, the roles of "consumers," "brands," "marketers" and "companies" have shifted in ways that many companies have yet to recognize. Listen to Tom La Forge, Director of Knowledge & Insights at Coca-Cola, describe 8 macroforces affecting society and culture, how business values are changing, the four roles of the "new" consumer, and the rise of the social construction roles that some brands have always, or are now beginning to play.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Over the last several decades the relationships between companies, governments, civil society and the environment have been shifting dramatically. As a result, the roles of "consumers," "brands," "marketers" and "companies" have shifted in ways that many companies have yet to recognize. Listen to Tom La Forge, Director of Knowledge & Insights at Coca-Cola, describe 8 macroforces affecting society and culture, how business values are changing, the four roles of the "new" consumer, and the rise of the social construction roles that some brands have always, or are now beginning to play.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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Published by: Sustainable Brands on Oct 28, 2010
Copyright:Attribution Non-commercial

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05/12/2014

Culture Shifts
and Brands
Tom LaForge
The Coca-Cola Company
Tom LaForge
The Coca-Cola Company
Culture Shift and Brands
MACROFORCES
Coca-Cola was invented in 1886 by
American pharmacist
Dr. John Pemberton

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