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Preface
Most small to medium-sized businesses struggle with marketing. The marketing function is often treated as acost center--ad hoc activities that don’t produce measurable results that are tracked to the top and bottom line.This e-book defines a marketing process that businesses can use to put structure around their daily, monthly and annual revenue-generating activities.It covers more than just “traditional” marketing and ties together all go-to-market business activities: strategicplanning, financial planning and measurement, creative development, marketing execution and sales.If you’re a business marketer or executive, complete the Key Concepts and Steps section in each subject toimprove your performance throughout the year. If you’d like to access a complete set of exercises and marketingtools based on this e-book, check out our offering at www.GrowthPanel.com.Growth Panel delivers hundreds of marketing tools from each subject of the process. Download a career’s worthof tools to use on the job -- over 1,600 pages of marketing tools published in Word and Excel and over 30,000combinations of marketing execution plans. They’re comprehensive, detailed and granular.If you like detailed planning from the 30,000 foot level down to the 5 foot execution level, you’ll love our tool. We have a version for marketers and entrepreneurs and a Professional version for consultants and servicesfirms to use under their own brand.Typical Professional users are:
 
Business consultants
 
Marketing consultants with expertise in a specific function
 
Sales coaches
 
 Advertising agencies
 
Graphic design firms
 
Marketing communications firms
 
 Web design/development firms
 
PR firms
 
 Aspiring entrepreneurs who are looking for a new business opportunity Connect with us to learn more.http://www.growthpanel.com/versions/get-started.html Enjoy the e-book!
 
Access a career’s worth of marketing tools based on the marketing process fromwww.GrowthPanel.com.
 
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Sales Literature& ToolsEmailMarketing
 
SalesManagementOnline AdvertisingSearchMarketingBusinessDevelopment
Recruiting Vendor SelectionReturn on InvestmentCustomer Lifetime ValueCopywriting & Graphic Design
 What’s Next
61310282417 2147 32363841 44656250745671805977 6853838587 9093
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Contents
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3
Introduction
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