Mission:

Create ‘talk value’ to stimulate word-of-mouthActivate customers by interacting on social mediaCreate a cross selling tool for hotels and travel fairsTurn guests into brand fans by involving them

Situation:

Communication (brochures and website) only about the hotels and conference facilitiesSocial media (facebook fan page per hotel) used for promotions

Solution:

Take the target group on a trip to 17 different Kempinski destinationsEngage interaction on the existing social mediaPublish stories and pictures in the Kempinski magazine during the tripCreate a book with stories and pictures of the destinations for cross selling purposes

Deliverables

4 months interaction and talk-value during the trip, on 66 Kempinski Facebook fanpages8 months interaction and talk-value after trip (among which a photo contest)40 stories with video and pictures seeded online6 stories with pictures for Kempinski magazine4 launch events in hotels (cross selling)CoolTravel book – Discovering ME and Africa (cross selling tool)Looking for interaction by asking for help: “Where should we go?” Location based marketing:Creating a virtual space in each hotel, offering a free drink.Posting pictures and engaging interaction by asking: “Do you have better pictures? Please post them here.” Writing stories, sharing experiences.Posting videos and link them to Facebook.

Kempinski magazineprint run 50.000CoolTravel book ‘Cross selling tool’ print run 10.000

DUBAICAIRO

Here is a blog with our experiences in Dubai so far,illustrated with some cool pics. If you want to share yourDubai experience, post a link to your blog.

We posted this video about a camel race. Enjoy!

Here are some pictures of the highest building in the world: ‘Burj Khalifa’. Do you have better pictures, please post them!BTW does anybody have a suggestion for a cool restaurant?”

We arrive in Dubai tomorrow. Does anybody have anidea where we should go and experience?Checked in at the Mall of the Emirates,shopping mall with indoor ski slope.

Just landed in Cairo. Which pyramid shall we visit? Giza or Dahshur?

Here are some pictures of the Sphinx. Doesanybody have pics of the Dahshur pyramid?

Tomorrow we will discover the Bazaar in the old town of Cairo.Does anybody have tips?

We filmed our descend into the Pharaoh’s tombin the Dahshur pyramid. Do not be scared! ;-)

Here is a blog about the mosques we visited in the old townof Cairo, illustrated with some cool pics. If you want to addyour pics, post a link to your blog.