Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more ➡
Download
Standard view
Full view
of .
Add note
Save to My Library
Sync to mobile
Look up keyword or section
Like this
31Activity
×

Table Of Contents

1.1 Latar Belakang Masalah
Gambar 1.1 Penjualan Sepeda Motor di Indonesia (dalam Unit)
Gambar 1.2 Grafik Penjualan Sepeda Motor di Indonesia (dalam %)
1.2 Rumusan Masalah
1.3 Tujuan dan Kegunaan Penelitian
1.3.1 Tujuan Penelitian
1.3.2 Kegunaan Penelitian
2.1 Landasan Teori dan Penelitian Terdahulu
2.1.1 Landasan Teori
2.1.1.1 Pemasaran
2.1.1.2 Perilaku Konsumen
Gambar 2.1 Model Perilaku Konsumen
2.1.2 Motivasi Konsumen
2.1.2.1 Teori Motivasi
2.1.3 Persepsi Kualitas
2.3.1.1 Proses Pembentukan Persepsi
2.1.4 Sikap Konsumen
2.1.4.1 Komponen Sikap
2.1.4.3 Fungsi Sikap
2.1.4.4 Faktor-faktor yang Mempengaruhi Sikap
2.1.4.5 Cara Pengukuran Sikap
2.1.4.6 Model Sikap
2.1.5 Keputusan Pembelian
2.1.5.1 Kosep Keputusan Pembelian
Gambar 2.2 Model Proses Keputusan Pembelian
2.2 Penelitian Terdahulu
2.3 Kerangka Pemikiran Teoritis
Gambar 2.3 Kerangka Pemikiran Teoritis
2.4 Hipotesis
3.1 Variabel Penelitian dan Devinisi Operasional
Tabel 3.1 Variabel Penelitian dan Definisi Operasional
3.2 Penentuan Populasi dan Sampel
3.2.1 Populasi
3.2.2 Sampel
3.3 Jenis dan Sumber Data
3.4 Metode Pengumpulan Data
3.4.1 Kuesioner
Tabel 3.2 Skala Likert pada Pertanyaan Tertutup
3.4.2 Wawancara
3.5 Metode Analisis Data
3.5.1 Analisis Data Kualitatif
3.5.2 Analisis Data Kuantitatif
3.5.2.1 Uji Validitas
3.5.2.2 Uji Reliabilitas
3.5.3 Analisis Angka Indeks
3.5.4 Uji Asumsi Klasik
3.5.4.1 Uji Multikolinearitas
3.5.4.2 Uji Heteroskedastisitas
3.5.4.3 Uji Normalitas
3.5.5 Analisis Regresi Berganda
3.5.6 Uji Goodness of Fit
3.5.6.1 Uji F (Uji Simultan)
4.1.1 Gambaran Umum Perusahaan
4.2 Gambaran Umum Responden
Tabel 4.1 Responden Berdasarkan Jenis Kelamin
4.2.2 Gambaran Umum Responden Berdasarkan Umur
Tabel 4.2 Responden Berdasarkan Umur
Tabel 4.3 Responden Berdasarkan Jenis Pekerjaan
Tabel 4.4 Responden Berdasarkan Pengeluaran Per Bulan
4.3 Analisis Data
4.3.1 Uji Validitas
Tabel 4.5 Hasil Uji Validitas Variabel Motivasi Konsumen
Tabel 4.6 Hasil Uji Validitas Variabel Persepsi Kualitas
Tabel 4.7 Hasil Uji Validitas Variabel Sikap Konsumen
Tabel 4.8 Hasil Uji Validitas Variabel Keputusan Pembelian
4.3.2 Uji Reliabilitas
Tabel 4.9 Hasil Uji Reliabilitas
4.4 Analisis Indeks Jawaban Responden Per Variabel
Tabel 4.10 Frekuensi Jawaban Variabel Motivasi Konsumen (X1)
Tabel 4.12 Frekuensi Jawaban Variabel Persepsi Kualitas (X2)
Tabel 4.14 Frekuensi Jawaban Variabel Sikap Konsumen (X3)
Tabel 4.16 Frekuensi Jawaban Variabel Keputusan Pembelian (Y)
4.5 Uji Asumsi Klasik
4.5.1 Uji Multikolinearitas
Tabel 4.19 Matrik Korelasi Variabel Independen
4.5.2 Uji Heteroskedastisitas
4.5.3 Uji Normalitas
4.6 Analisis Regresi Berganda
Tabel 4.20 Hasil Uji Regresi Berganda
4.8 Koefisien Determinasi (R2
4.9 Pembahasan
5.1 Kesimpulan
5.2 Keterbatasan
5.3.1 Implikasi Kebijakan
5.3.2 Saran Penelitian yang Akan Datang
DAFTAR PUSTAKA
0 of .
Results for:
No results containing your search query
P. 1
Skripsi

Skripsi

Ratings: (0)|Views: 12,446|Likes:
Published by ayahajah

More info:

Published by: ayahajah on Oct 28, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PDF, TXT or read online from Scribd
See More
See less

04/23/2013

pdf

text

original

You're Reading a Free Preview
Pages 4 to 23 are not shown in this preview.
You're Reading a Free Preview
Pages 27 to 87 are not shown in this preview.
You're Reading a Free Preview
Pages 91 to 121 are not shown in this preview.
You're Reading a Free Preview
Pages 125 to 132 are not shown in this preview.
You're Reading a Free Preview
Pages 136 to 175 are not shown in this preview.

Activity (31)

You've already reviewed this. Edit your review.
1 hundred reads
1 thousand reads
jmartadiradja liked this
Dina Rahmawati liked this
Akmal Indra liked this
Daniel Nova liked this
hariyanto81 liked this
Weny Widya liked this
A'an Punya liked this

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->