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7 P’s OF SERVICE MARKETING final

7 P’s OF SERVICE MARKETING final

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Published by chintan77

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Published by: chintan77 on Oct 28, 2010
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05/12/2014

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7 PS OF SERVICE  MARKETING
 
INTRODUCTION
 WHAT IS SERVICE?A service is an activity or benefit that one party canoffer to another that is essentially intangible anddoes not result in the ownership of anything.

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