V Advertising is any non-personal,paid presentation

and promotion of goods or services or ideas by an

identified sponsor ² American marketing association

V Any method used by a company to increase the sales

of its products or services or to promote a brand
name , to recruit staff, to publicize an event, or to
locate an item or commodity
V 2abylonians ² 3000 2

V ne of the first known methods of advertising was
the outdoor display, usually an eye-catching sign
painted on the wall of a building
V Ruins of ancient Rome and Pompeii An outdoor
advertisement excavated in Rome offers property for
rent, and one found painted on a wall in Pompeii
calls the attention of travelers to a tavern situated in
another town
V jhe first advertisement in English(1472) - a handbill
announcing a prayer book for sale
V jwo hundred years later, the first newspaper ad -
offering a reward for the return of 12 stolen horses
V In the American colonies, the 2
 
 
 the
first regularly published newspaper in America,
began carrying ads in 1704, and
V about 25 years later 2enjamin Franklin made ads
more readable by using large headlines
ohannes Gutenberg (1450) - Invention of the movable-
type printing press by German printer about jhis
invention made the mass distribution of posters and
circulars possible
V An early advertising success story is that of Pears
Soap jhomas 2arratt launched the series of ads
featuring cherubic children which firmly welded the
brand to the values it still holds today
V He took images considered as "fine art" and used
them to connote his brand's quality, purity (ie
untainted by commercialism) and simplicity (cherubic
children) He is often referred to as the father of
modern advertising
V Advertising quickly took advantage of the new
mass media of the first part of the twentieth
century, using cinema, and to a much greater
extent, radio, to transmit commercial messages
1920s - Introduction of radio created a new opportunity
and advertising had established itself in radio to such an
extent that advertisers were producing many of their own
programs
jhe early 1930s ushered in dozens of radio dramatic
series that were known as soap operas because they
were sponsored by soap companies
V Sponsored shows - Several different advertisers
could buy time within one show, and therefore the
content of the show would move out of the control of
a single advertiser - rather like a print magazine jhis
became known as the ›

, or


  

, as it allowed a whole
variety of advertisers to access the audience of a
single j show jhus the 'commercial break' as we
know it was born
First Coke
Advertisement In
1940
Advertisement
In 1950
Coke Advertisement
In 1950
Advertisement
In1960
Advertisement In
1970
Advertisement
In 1970 are
Advertisement
MEN oriented In
1980
Advertisement base
on automobile in
1980
Advertisement on
technology in
1990
V 1931 
  

 


› 

V 1936    

› ›
  
V 1940  
  !"›  
 
V 1950   # ›
"
› 

V 1957$ "" 
%%&&
V 1960 - Marketing Advertising Associates,
2ombay set up
V 1962 -  '
 '&
   
j

 
"  (
V 1967  )
››   $ "
" 

V 1970
&››  
 ››


  
V 1978)

 ›› 
V 1990 * %
"

&(››



V 1991 - )
 





" !
+,$

  

V 1992 - Spectrum, publisher of A&M, constitutes its

own award known as 'A&M Awards'
V 1993 - India's only advertising school, MI
A
(Mudra Institute of
ommunications Ahmedabad),
is born
V 1995 - Advertising
lub of 2ombaycalls its
awards as Abby
V 1996 - jhe ad fraternity hits big time for the first
time by bagging three awards at the 43rd
International Advertising Festival,
V 1997 - Advertising on the Internet gains
popularity
V 1999 - 222 site agencyfaqs com launched on
September 28,
V 2000 - Mudra launches magindia com -
India's first advertising and marketing
gallery
V 2001-" 
'275 
,$
›› !("  
 
&
 
›!›
"›
-  
 › 
&
" 
V Number of 30-second j commercials seen in a year
by an average child: 20,000
V Number of j commercials seen by the average
person by age 65: 2 million (1 9 years)