High Quality
Open the downloaded document, and select print from the file menu (PDF reader required).
ROI/TCO Worksheet
Assumptions
5000 end usersAnnual customer revenue = $20,000,000Average employee cost is $150,000Assume original attrition is 10% in row 38AnnuallyBeforeAfter% change
Costs
DirectConsulting startup fees$9,500configuration feeMonthly subscription$38,400monthly, based on number of usersOutside consulting$36,000strategic and tactical servicesCommunity Design$40,000internal design strategyOutside experts/guests$30,000special video guests, etcOngoing Community Management$90,000internal community manager Total Direct$243,900IndirectInternal IT$20,000single sign-on, etcInternal Marketing Personnel$60,000marketing support for the communityOngoing Marketing Campaigns$36,000email marketing, etcTotal Indirect$116,000Total Annual Cost of Ownership$359,900
Revenue Improvements
DirectIncrease customer conversion revenue$20,000,000$400,0002%Decrease attrition$2,000,000$340,00017%Accelerate product development$20,000,000$600,0003%Increase customer satisfaction$012%Increase SEO placement$20,000,000$400,0002%Direct Revenue Improvement $1,740,000IndirectIncrease brand loyalty$20,000,000$400,0002%Indirect Revenue Improvement $400,000
Cost Savings
DirectExisting customers help to convert prospectsand transparency enhances prospectconfidenceHappy customers whom are involved in theprocess remain loyalCustomer and prospect feedback allow you tofocus on desired features to earn newcustomersThis benefit is calculated on the decreaseattrition lineOptimize for SEO at the feature level - drivemore traffic and revenueCreate thought leadership to increase WOMand revenue
Decrease customer support costs$250,000$62,50025%Decrease feature failures$3,000,000$210,0007%Minimize wasted development cyclesDecrease SEM spending$60,000$10,80018%Decrease SEM spend as WOM and SEO growDecrease content creation costs$100,000$5,0005%Allow your customers to create content for youDirect Cost Savings$288,300IndirectPR (usually left blank - for consideration)$0Total Cost Benefit$2,428,300Total Cost of Ownership$359,900Total ROI675%First year return on investmentAllow your customers to answer each other'squestionsDecrease negative PR while buildingawareness
Add a Comment
easiegmannleft a comment