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The

Story

Management Information Systems (MIS 750)


Group Presentation 2: Book Review

Prepared by: Prepared for:


Faeza Zainal Abidin (2009367799) Assoc. Prof. Dr. Mardziah Hashim
Nurwahida Mohd Yaakub (2009782101) Presentation Date:
Siti Noor Hidayuu Kamalrulzaman (2009983613) 20 September 2010

Masters of Business Management (BM 770)


Universiti Teknologi MARA
Shah Alam, Malaysia 2010
PART 1: GOOGLE STORY INTRODUCTION
Intro Summary Updates

Overview 01: 25th Anniversary of Buckyball (4 Sept 2010)

Title: ISBN Number:


The Google Story 978-0-330-44005-9

Authors: Format:
David A. Vise with Mark Malseed Paperback
(also available on
Edition: hardcover, ebook &
First Edition audiobook)

Date of Publication: Number of pages:


15 November 2005 316 (incl. appendices)

Publisher: Number of chapters:


Pan Books (Great Britain) 26

Price:
RM38.90
Intro Summary Updates

Overview 02: India’s Independence Day (15 Aug 2010)

The Google Story – what is it about?

• biography of Sergey Brin & Larry Page,


Google co-founders

• how Google was created & developed

• how Google become highly profitable

• Google’s competitive advantages

• Google exciting culture


PART 2: CONTENT OUTLINE
Intro Summary Updates

What’s in the Chapters? 03: World Cup Final (11 Jlul 2010)

Chapter 1: A Healthy Disregard tor the Impossible (pp 10-19)


Chapter 2: When Larry Met Sergey (pp 20-31)
History of
Chapter 3: Learning to Count (pp 32-44) Google
Intro Summary Updates

What’s in the Chapters? 04: Doodle4Google World Cup Winner (NZ) (15 June 2010)

Chapter 5: Divide and Conquer (pp 58-69)


Chapter 16: Going Public (pp 168-180) Financial and
Chapter 17: Playboys (pp 181-191)
Investment
Chapter 24: Money Machine (pp 259-268)
Matters
Chapter 25: The China Syndrome (pp 269-280)
Intro Summary Updates

What’s in the Chapters? 05: PAC MAN’s 30th Anniversary (21 May 2010)

Chapter 8: A Trickle (pp 93-102)


Chapter 9: Hiring a Pilot (pp 103-111)
Chapter 13: Global Goooogling (pp 141-151) Google’s
Chapter 14: April Fools (pp 152-163)
Progress and
Chapter 15: Porn Cookie Guy (pp 164-167)
Developments
Chapter 21: A Virtual Library (pp 228-239)
Chapter 26: Googling Your Genes (pp 281-292)
Intro Summary Updates

What’s in the Chapters? 06: Pi Day (14 Mar 2010)

Chapter 20: A Legal Showdown (pp 220-227) Challenges


Chapter 22: Trick Clicks (pp 240-249)
Faced by
Google
Intro Summary Updates

What’s in the Chapters? 07: Louise Braille’s Birthday (4 Jan 2006)

Chapter 4: The Secret Sauce (pp45-57)


Chapter 7: The Danny Sullivan Show (pp 82-92)
Advertising
Chapter 10: You’ve Got Google (pp 112-120)
Chapter 11: The Google Economy (pp 121-129)
Business &
Chapter 19: Space Race (pp 204-219) Competitive
Chapter 23: Attacking Microsoft (pp 250-258) Advantages
Intro Summary Updates

What’s in the Chapters? 08: Hans Christian Andersen’s Birthday 2 Apr 2010)

Chapter 6: Burning Man (pp 70-81)


Chapter 12: And on the Fifth Day… (pp 130-140)
Google
Chapter 18: Charlie’s Place (pp 192-203) Cultures
PART 3: CONTENT SUMMARY
Intro Summary Updates

The Google Guys 09: E.C. Segar’s Birthday (Popeye) (8 Dec 2009)
(Chapters 1, 2)

Born 12 Dec 1972 in Michigan, US

d
Quiet, timi

Education:
• Undergraduate
degree in comput
(University of M er engineering
ichigan)
• Ph.D in compu
ter engineering c
Larry Page in Stanford Univ
ersity
andidate
• Attended Mont
essori school as
a kid

Father was a Professor in computer science in


Michigan. Father died of polio at 58.

ctor:
Computer geek fa p ri n t er out of Legos in
i nk j e t
Built a working
Primary school
Intro Summary Updates

The Google Guys 10: April Fools! (1 April 2010)


(Chapters 1, 2)
Born 21 Aug 1973 in Moscow, Russia

ent , f it, outspoken


Confid

Education:
• University of
Maryland, comput
mathematics, age er science &
d 19
• Ph.D in compu
ter engineering
in Stanford Univ candidate
ersity
Sergey Brin • Attended Mont
essori school as
a kid

Father teaches math in Maryland


Mother a scientist at NASA’s Goddard Space
Flight Center

ctor:
Computer Geek Fa
wa nt i n g t o b e around computers
Always
Also a math whiz
Intro Summary Updates

The Birth of Google 11: Sesame Street (10 Nov 2009)


(Chapter 3)
Ph.D research
10,000 searches a Existing search
project
day engines
- Data mining &
at Stanford were unsatisfactory.
indexing

PageRank - search
Can be applied to result
the Internet! are ranked based on
a site’s
relevance

Tried to sell Brin & Larry decided


Misspelled “googol”
for “google” when C T ED!! to
PageRank liscence to run the internet
EJE Yahoo &
AltaRVista, search as their own
looking for a name
Excite business
Intro Summary Updates

Funding Google Inc. 12: Day of the Dead (Mexico) (2 Nov 2009)
(Chapters 5, 16, 17, 24 & 25)

June 1999: April 2004:


Aug 1998: Andy funded $25 Google was going
Bechtolsheim, a million from public
Raised $1 million
computer whiz & Silicon Valley (Brin & Page
from family and
legendary Venture were reluctant –
friends
investor invested Capitalists – they enjoyed
$100,000 Sequoia Capital & privacy, loved the
Kleiner Perkins freedom)

Classified shares:
Aug 1998: $100.01
Aug 19:
May 2005: $225 • Class A for
GOOG went out Google Guys
regular investors
June 2005: $300 on NASDAQ at auctioned their
(1 vote)
$85 (19.6m shares online
• Class B for Brin
Highest: $741.13 (Nov stocks)
& Page (10 votes)
07)
Intro Summary Updates

Milestones 13: Linnea Selin (Sweden) (1 Nov 2008)


(Chapters 8, 9, 13, 14, 15, 21, 26)

Watch a very interesting video here:


http://www.youtube.com/watch?v=EjN5avRvApk

It shows Google’s important achievement throughout its 11 years in business

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