Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Look up keyword
Like this
5Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Management - Coke

Marketing Management - Coke

Ratings: (0)|Views: 182|Likes:
Published by hanspal90

More info:

Published by: hanspal90 on Oct 29, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as DOC, PDF, TXT or read online from Scribd
See more
See less

09/09/2012

pdf

text

original

 
 A Project Report  A Project Report 
On
MARKETINGMARKETING MANAGEMENTMANAGEMENT
OFOF
SUBMITTED BY:
ARCHIT SHANKAR 74/BBA/JIMSG/2000
BBA (H) - SEMESTER VII
 
Coca Cola
 JAGANNATH INTERNATIONAL MANAGEMENTSCHOOL
 Associated Beverages Pvt. Ltd.
2
 
 
Coca Cola
CONTENTSTOPICSPAGESChapter One Introduction
1.1 Background and History of the Coca ColaSystem51.1.1 Coca Cola in India101.1.2 Present profile of Coca Cola and its futureplans in India111.1.3 The 3 As Strategy141.1.4 The Manufacturing Process of Coca ColaBrands151.1.5 Objectives of the Project171.1.6 Need of the Project and its Significance181.1.7 Scope of the Project - Extent and Limitations20
Chapter Two Research Methodology
2.1 Research Design212.2 Data Collection Sources212.3 Data Collection Methods and Instruments222.4 Sampling Plan24
Chapter Three Findings and Analysis
3.1.1 Findings from Questionnaire263.1.2 General Findings from the Market333.1.3 Analysis36
Chapter Four Conclusions andRecommendations
4.1 Conclusions4.2 Recommendations40
BibliographyAppendix
Questionnaire for Consumers of Soft Drinks42Slogans Used to Advertise Coca Cola over the Years45
 Associated Beverages Pvt. Ltd.
3
 

Activity (5)

You've already reviewed this. Edit your review.
1 hundred reads
Rizwan Khan liked this
Neha Jain liked this
preetamsapre liked this
preetamsapre liked this

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->