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Consumer Market Research on Sustainability - Mindclick

Consumer Market Research on Sustainability - Mindclick

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Published by Sustainable Brands
Presentation on market research regarding people's attitudes and feelings toward sustainability, by Mindclick.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Presentation on market research regarding people's attitudes and feelings toward sustainability, by Mindclick.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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Published by: Sustainable Brands on Oct 29, 2010
Copyright:Attribution Non-commercial

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10/29/2010

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Consumers v.Business:
Crossing the Green Chasm
JoAnnaAbramsJohn BurshekMindclickGroup
 
PROPRIETARY & CONFIDENTIAL
2
Are Consumers There?
2
19282004
Do they know where you are?
 
PROPRIETARY & CONFIDENTIAL
3
Over 60% AreBelievers
And they account for $522 Billion in discretionary spending:
Importance Beliefs to Reduce Global Warming
   C  o  n  c  e  r  n   f  o  r   G   l  o   b  a   l   W  a  r  m   i  n  g
NonBelieversIndifferentsPassiveAwaresEnthusiastsAlarmistsActiveAwares
Market SizeTotal Annual Expenditures:
$3.3 Trillion* 
Discretionary Expenditures:
$522 Billion* 
*Source: US Dept of Labor Statistics2005
Source: © 2008 MindClick Consumer Global Warming Monitor™ 
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