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Rebranding for Sustainablility - Johnson Controls

Rebranding for Sustainablility - Johnson Controls

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Published by Sustainable Brands
Presentation on Johnson Controls new brand positioning for sustainability, values, and ethics.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com
Presentation on Johnson Controls new brand positioning for sustainability, values, and ethics.

Learn more about Sustainable Business & Design at: http://sustainablelifemedia.com

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Published by: Sustainable Brands on Oct 29, 2010
Copyright:Attribution Non-commercial

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11/15/2012

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An Exercise in GlobalRebranding forSustainability
Monica LevyJohnson Controls
 
can you guess theissue date?August 2, 2004
 
what about this one?April 22, 2008
“As corporate America gets greener,Earth Day is following the path of Valentine’s Day, Easter and Christmas,and turning into a corporate marketingopportunity. But instead of advertisingchocolates or toys, companies areselling themselves and their greenness-- and often, the biggest marketers arethose with sizable carbon footprints.”

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