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Consumer Behaviour and Marketing Strategy-Peter,Olson - Chapter 010

Consumer Behaviour and Marketing Strategy-Peter,Olson - Chapter 010

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Published by Sid Black

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Published by: Sid Black on Oct 30, 2010
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01/25/2013

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McGraw-Hill/Irwin
Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
Influencing Consumer
Behaviors
Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin
Chapter 10
10-3
‡ Approaches to influencing overt consumer
behavior
± Obtain information about consumers¶ affect,
cognition, and behaviors
± Place marketing mix stimuli in the environment
± Influence consumers¶ affect and cognitions
± Influence overt consumer behaviors
± Consumer research data, sales, and market
share data
Consumer Behavior Influence
Strategies

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