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Consumer Behaviour and Marketing Strategy-Peter,Olson - Chapter 013

Consumer Behaviour and Marketing Strategy-Peter,Olson - Chapter 013

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Published by Sid Black

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Published by: Sid Black on Oct 30, 2010
Copyright:Attribution Non-commercial

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01/25/2013

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McGraw-Hill/Irwin
Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
Subculture and Social
Class
Copyright © 2008 by The McGraw-Hill Companies, Inc. All rights reserved.
McGraw-Hill/Irwin
Chapter 13
13-3
Subcultures
‡ Distinctive groups of people in a society that
share common cultural meanings for
± Affective and cognitive responses
± Behaviors
± Environmental factors

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