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Though there are many fast food restaurants in Japan, but due to some remarkable product and
service differentiation, 100 Yen Sushi House has created it¶s unique brand name of ³most
productive operation in Japan´.

Here are some major differentiating features:Ê

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n 100 Yen Sushi House the customers are always included in the production line. Customer can
enjoy observing the cooks preparing Sushi, can make their soya sauce as per their own choice
and enjoy watching train of food revolving on the conveyer belt (without need of waiter). This
creates a good competitive advantage for them.

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4ull system applied by the company instead of 4ush system also giving competitive advantage to
them. The rate at which customers enter the restaurant, remove dishes from the food train, and
leave the restaurant determines the flow of the delivery process. This allows them to match the
preparation of particular foods to the demand for them, thereby eliminating waste.

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The very cordial environment with greetings by every employee of the restaurant while entering
and going out gives a different filling to customer. Active participation of all the employees,
including the owner makes the environment free cozy and giving competitive advantage.

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The flat 100 Yen cost for every item (even for costly item like salmon) is also giving them
competitive advantage. There idea to vary the quantity not the price is the major differentiation.
Similarly their simple process of customer billing by just counting the used plates and multiply
by 100 is also a very unique and competitive approach.

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The company¶s Just-in-Time (JT) approach to buy fresh fish several times a day without any
inventory and removal of the unsold sushi plates longer than 30 minutes and careful watch by
every staff for quality is also a major differentiating factor for competitive advantage.

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The labor-intensive operation, involvement of both worker and owner in the total operation from
greeting the customer to serving what is ordered and jointly working as a family member can
also be considered as differentiating factor for competitive advantage.

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Reference: Operations Management (9th Edition, by Heizer & Render) and www.youtube.com

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