Professional Documents
Culture Documents
TransFORM consultant
Strengths
• Strong brand awareness • High quality of services in
Indonesia (ICSI of 3.9621 for
• large number of restaurants the year 2008)
spread all over Indonesia (±110
outlets) • Wide range of market.
• Adaptive with Indonesian • Great partnership with some
culture (sells only halal food big companies.
and provides rice).
• Heavy advertisement and
• Widest range of services continuous promotion
among fast food restaurant in
Indonesia
Weakness
• Mc Donald’s Indonesia has no website.
• Foods offered can be categorized as junk food
• Lack of menu development since Mc Donald’s is currently more
focused in its services (24/7, 14047 Delivery Service, Drive Thru).
Opportunities
• Different food varieties in Indonesia
provides opportunities for Mc • The lifestyle of visiting cafe in young
Donald’s to explore and innovate for people opens opportunity to create
its menu development more McCafe
• Indonesian slower economic
• The various sport event in Indonesia growth, due global economic crisis
available to be sponsored by Mc
Donald’s would reduce unhealthy • Customers more concern with
image of Mc Donald’s
healthy food
• Growing concern towards • Strong American image of Mc
environmental issues could boost Mc
Donald’s image due to its usage of Donald, prone to anti-US
paper bag demonstration
• Existence of new competitors
Threat
External Assessment
McDonald’s Overall Strategy
Operational
Exellence Focusing on operational
excellence
Customer Product
Intimacy Leadership
• Café with operational excellence
OUR CONCEPT approach
MARKETING
FINANCE
Do market research to further
analyze the needs of customer Obtain source of fund to
Design an advertising to educate invest in Mc Café
customers and communicate
with them about Mc Café
Low price
• LowCappucino
Price starting from Rp 15.000
PRICE • Price of cappuccino starting from Rp 15.000