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Crafting and Executing Strategy-Thompson,Strickland,Gamble - Ch004

Crafting and Executing Strategy-Thompson,Strickland,Gamble - Ch004

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Published by Sid Black

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Published by: Sid Black on Oct 31, 2010
Copyright:Attribution Non-commercial

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08/08/2013

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McGraw-Hill/Irwin
© 2008 The McGraw-Hill Companies, Inc. All rights reserved.
4
4
Chapter Title
Chapter Title
16/e PPT
16/e PPT
Evaluating a
Company·s
Resources and
Competitive Position
Screen graphics created by:
Jana F. Kuzmicki, Ph.D.
Troy University-Florida Region
4-2
1.How well is the company¶s
present strategy working?
2.What are the company¶s resource
strengths and weaknesses and its
external opportunities and threats?
3.Are the company¶s prices and
costs competitive?
4.Is the company competitively stronger
or weaker than key rivals?
5.What strategic issues merit
front-burner managerial attention?
Company Situation Analysis:
The Key Questions
4-3
Fig. 4.1: Identifying the Components of
a Single-Business Company¶s Strategy

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