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Marketing COMPARISON OF 3 BIKES

Marketing COMPARISON OF 3 BIKES

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Published by shailesh Maurya
COMPARISON OF 3 BIKES
Bajaj Pulsar 150
HERO HONDA CBZ X-TREME
TVS APACHE
COMPARISON OF 3 BIKES
Bajaj Pulsar 150
HERO HONDA CBZ X-TREME
TVS APACHE

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Published by: shailesh Maurya on Jul 23, 2008
Copyright:Attribution Non-commercial

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05/29/2011

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COMPARISON OF THE BIKES
16
 
BAJAJ PULSAR 150Price (ex-showroom, Mumbai)
 
Rs
49,400-53,000
Top speed
107kph
0-60kph
6.25sec
Kpl
59.6 (overall)
HERO HONDA CBZ X-TREMEPrice Rs
56000
Displacement
150 cc
Weight
: 141 Kgs (Kick Start) / 143Kgs (Electric Start)4-stroke single cylinder 
Idle engine speed
1400 rpm
TVS APACHE
Price:
Rs.58,600/- (Pune)
Displacement
150 ccGood Balance, Good brakes4-stroke single cylinder Electric start & kick start optionSix-spoke black alloy wheels17
 
COMPANY PROFILE
Hero Cycles and Honda Motor Company of 
Japan
linked their joint venture in India in April 1984, few could haveimagined that the two would go on to create history and becomethe subject of a case study at business schools, internationally.But that's the Hero Honda saga. In a little over two decades, the world's largestmanufacturer of bicycles and the global leader in motorcycles have created not only the
world's single largest motorcycle company
 but also the most endearing andsuccessful joint venture for Honda Motor Company worldwide. The company has soldover 15 million motorcycles and has consistently grown at double digits since itsinception and today, every second motorcycle sold in the country is a Hero Honda.In two decades, Hero Honda has built two world-class manufacturing facilitiesat
Dharuhera
and
Gurgaon
in Haryana that now churn out over 3 million bikes per year. In this period, Hero Honda has set up over 
2400 customer touch points
,comprising a mix of dealers, service centres and stockists across rural and urban India.Today, Hero Honda is an amalgam of winning networks and relationships with internaland external stakeholders, including Investors, Dealers, Vendors and Employees. Theserelationships have helped the company hold on to the mantle of World No.1 for years insuccession.Hero Honda has relied on
3 R's-- Reach, Research and Reliability
as its basic building blocks. Using feedback from the market, a fully-equipped R&D center hasconsistently created best practices in designing, testing and harmonization, besides placing strong emphasis on road safety and ride quality. This emphasis has helped HeroHonda build products that are ahead of their time.18

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