Welcome to Scribd, the world's digital library. Read, publish, and share books and documents. See more
Download
Standard view
Full view
of .
Save to My Library
Look up keyword
Like this
4Activity
0 of .
Results for:
No results containing your search query
P. 1
Marketing Research-Iacobucci,Churchill - Ch06

Marketing Research-Iacobucci,Churchill - Ch06

Ratings: (0)|Views: 646|Likes:
Published by Sid Black

More info:

Categories:Business/Law
Published by: Sid Black on Nov 01, 2010
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

01/24/2013

pdf

text

original

1
Chapter 6
Causal Design
© 2005 Thomson/South-Western
2
Types of Evidence That Supports a Causal Inference
Concomitant variation--evidence of
the extent to which X and Y occur
together or vary together in the
way predicted by the hypothesis
Time order of occurrence of
variables--evidence that shows X
occurs before Y
Elimination of other possible
causal factors—evidence that
allows the elimination of factors
other than X as the cause of Y
X -- the presumed cause
Y -- the presumed effect
3
Types of Experiments
cientific investigation in which
n investigator manipulates and
ontrols one or more independent
ariables and observes the
ependent variable for variation
oncomitant to the manipulation
f the independent variables
Laboratory Experiment
Experiment
Field Experiment
Research study in a realistic situation in
which one or more independent variable
are manipulated by the experimenter
under as carefully controlled conditions
as the situation will permit
Research investigation in which
investigator creates a situation with exac
conditions so as to control some, and
manipulate other, variables

You're Reading a Free Preview

Download
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->