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Marketing Research-Iacobucci,Churchill - Ch17

Marketing Research-Iacobucci,Churchill - Ch17

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Published by Sid Black

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Categories:Types, Business/Law
Published by: Sid Black on Nov 01, 2010
Copyright:Attribution Non-commercial

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10/04/2012

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1
Chapter 17
Data Analysis:
Investigation of Association
© 2005 Thomson/South-Western
2
Figure 1: Scatter Diagrams of Sales vs. Marketing-Mix Variables
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Sales-Y
($000¶s)
TVSpots-X1
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Number ofSalespersons-X2
Sales-Y
($000¶s)
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Figure 1 continued
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Wholesaler Efficiency Index-X3
Sales-Y
($000¶s)

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