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Location-Based Service Mash-Ups Using Maps - Michael Halbherr- Nokia

Location-Based Service Mash-Ups Using Maps - Michael Halbherr- Nokia



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Published by DevilsRejection
Nokia S60 Summit 2007
Nokia S60 Summit 2007

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Categories:Topics, Art & Design
Published by: DevilsRejection on Apr 29, 2007
Copyright:Attribution Non-commercial


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1 ©2006Nokia V1-Filename.ppt/ YYYY-MM-DD/ Initials
Company Confidential
Location-BasedService Mash-upsusingMaps
S60 SummitMichael HalbherrNokia Corporation
2 ©2006Nokia FindNew S60 Summit/ 2007-04-24/ MH
We are at the Beginning …
The Mobile Phone Is The Ultimate GPS Device And Not The PND
Unitsper Year
200620052007 2008
PND Devices10 m20 m
ConnectedDevicesw and w/o on-boardGPS
Yearly volume of GPS-enabled devices will grow 20x over coming 5 years …
and this will drive tremendous innovation on the application layer 
CGPS phones are reaching volumes
Nokia N95 launched, 6110 following soon
GPS will become standard functionality ofphones just like cameras
50% penetration in 3 to 5 years
GPS Bundles
BGPS-Bundles just a stepping stone …
Built-in GPS much more convenient
Too expensive as a phone accessory
Too difficult to use
BAPND market reached 15 million units in ‘06
Up from 7 million units in 2005
Category growth remains very strong
Demand far from saturation
Price pressure is intense
3 ©2006Nokia FindNew S60 Summit/ 2007-04-24/ MH

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Mash-Up may be perceived incorrectly as lost profit for a corporation but for a human, it is the demand to express, a cornerstone of American civil rights so important it is in the U.S. Constitution’s First Amendment.
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